2-Day Running Lean Workshop

In this hands-on workshop, you'll learn how to systematically turn your idea into a repeatable and scalable business.

For Entrepreneurs, Intrapreneurs, and other Visionaries charged with bringing bold ideas into the world.

Amsterdam - July 2-3, 2015


Workshop Overview

Most new products fail. Not because entrepreneurs fail to build what we set out to build, but because they waste needless time, money, and effort building the wrong product. The entrepreneur's unbridled and singular passion for their solution is the top contributor to this failure which causes them to focus on the wrong actions.

In this 2-day hands-on workshop, you'll learn a systematic methodology, developed through rigorous testing of Lean Startup, Customer Development, and Bootstrapping techniques on hundreds of products, that will show you exactly how to get entrepreneurs to focus on the right actions for building the right product.

Led by Ash Maurya

Hi - I am the founder of Spark59, author of
the international best-selling book Running Lean, and creator of Lean Canvas.

Whether it’s getting the green light on a new venture, or securing an additional round of funding, entrepreneurs and innovators are constantly faced with the challenge of demonstrating progress (aka TRACTION) to their stakeholders. This workshop will show you how.

I have spent the last five years teaching and refining this methodology through numerous workshops and bootcamps around the world in Austin, Barcelona, Buenos Aires, Boston, London, Dublin, Amsterdam, Mexico City, Santiago, Toronto, Tokyo, Halifax, Prague, Montreal, Vancouver, Rio de Janiero, and Sao Paulo.

I have worked with companies ranging from 1 person startups to large enterprises such as Intel, Dell, NPR, Amazon, and taught at a number of universities including Stanford, MIT, Harvard, Berkeley, and UT Austin.


Who Should Attend

This workshop is designed for Entrepreneurs, Intrapreneurs, and other Visionaries charged with bringing bold new ideas to life.

I’ve read all books about Lean and apply the methodology for myself in all my projects and for my clients from Lean Startup to Business Model Generation to 4 Steps to the Epiphany. Running Lean is for sure the most practical way to apply the methodology. The Workshop reinforce the practice part and gives you all tools to move ahead.

Jeremy Goldyn Head of Digital Business, ANAIS IT

Workshop Details

The workshop is run over 2 full days of lectures, interactive Q&A, and hands-on practice.

DAY 1 - Running Lean

The first day is themed around Business Model Creation or Documenting Your Plan A.

The day starts with a general overview of the methodology and then we get to work on defining your true product - your business model.

By the end of the first day, you'll learn how to effectively capture, refine, and pitch your core business model to internal and external stakeholders.

9:00 - 10:00
Running Lean Overview

  • Understand why building new products is hard
  • Overview of the 3 meta-principles for Running Lean

10:00 - 10:30
Short Case-study

  • Real-world example to illustrate core principles
  • How to apply core principles to any kind of product
[Coffee Break]

11:00 - 12:30
Document Your Plan A

  • Learn how to capture your business model on a single page
  • Understand the top 3 universal risks all products face
[Catered Lunch]

13:30 - 15:00
Bulletproof Your Business Model

  • Avoid top 10 pitfalls entrepreneurs make
  • Identify top risks specific to your business model
[Coffee Break]

15:30 - 17:00
Pitching The Business Model

  • How to effectively share a business model with team members, advisors, and investors.
  • How to pitch a business model for learning.

DAY 2 - Scaling Lean

The second day is themed around Business Model Validation or Systematically Testing Your Plan A.

Business Model Validation is much greater than Business Model Creation and this is where you'll learn actionable techniques for distilling and stress testing your business model down to testable assumptions or hypotheses.

By the end of the day, you'll learn how to define your success metrics and craft effective experiments that maximize for breakthrough learning.

9:00 - 10:00
The Art of The Scientist Overview

  • You'll learn the #1 most important thing scientists do. 
Hint: It isn't running experiments. That's #2.

10:00 - 11:00
Model Your Business Model as a System

  • What is a system and how does it help with business models?
  • Learn how to model your success metrics.
[Coffee Break]

11:30 - 12:30
Run Experiments Like a Scientist

  • Learn how to craft effective experiments that maximize for speed, learning, and focus.
  • Track and communicate your progress using the Lean Stack innovation accounting tool.
[Catered Lunch]

13:30 - 15:00
Applied Systems Thinking

  • Introduction to constraints thinking.
  • Learn how to prioritize and break constraints in your model.
[Coffee Break]

15:30 - 17:00
Building Features People Want

  • What happens beyond your Minimum Viable Product (release 1.0)?
  • How to build continuous feedback loops with customers.

Lean concepts are exciting but it’s hard to know what to actually do.  Ash not only gives advice but makes it practicable.

Jason Cohen Founder, WPEngine & Capital Factory Mentor

Workshop Bonuses

Workshop attendees additionally get $642 worth of bonus items:

• A copy of my book Running Lean ($25)
• A copy of my next book: The Customer Factory ($30)
• 3 months access to Lean Stack app ($87)
• 30 min follow-up call with Ash Maurya ($500)


Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I’d encourage Running Lean to anyone trying to get a business off the ground.

Noah Kagan Chief Sumo, Appsumo.com

Practice Trumps Theory

Your instructor, Ash Maurya, is praised for offering some of the best and most practicable advice out there for entrepreneurs. At this event, you won't just hear theory and a bunch of case-studies but instead roll up your sleeves and actually move your idea forward. If the event fails to deliver on this promise, we'll gladly refund your entire ticket price.

There is a limited block of Early Bird seats - Save 30% Instantly

2-Day Workshop Early Bird Pricing for Corporates: 1,997 Euros
2-Day Workshop Early Bird Pricing for Startups: 997 Euros

* A startup is defined as a company with 10 or fewer employees.

* Save an additional 20% for teams greater than 5.


Space is Limited
Once early bird block of tickets are sold out, prices will increase to 2,497 Euros for corporates and 1,297 Euros for startups after that.

Cancelation Policy
You may cancel your ticket up to 8 weeks before the event for a full refund. After that time, we cannot accept cancellations for logistical planning reasons. But you can still request a participant change by dropping us a email and send someone else in your place.

100% Money-back Guarantee
My success metric is based on building better entrepreneurs.

I want you to succeed. Period. If after 2 days, you feel like you don't know how to move your idea forward, I'll gladly refund your entire ticket price plus hotel and airfare to the event.


Startup Contest
The first startup to get 50 retweets of #runninglean and the workshop link: http://leanstack.com/running-lean-amsterdam will win a free ticket to the workshop.

Email team@spark59.com to claim your prize.

Attending the workshop, inspired me to become an entrepreneur again, a passion I gave up about 10 years ago. Ash is a very inspiring person … I left the workshops with a lot of things to think about, practical advice, tips and new ideas.

Arlette Vercammen co-founder, Okaloa.com

Ready to level up your impact? We can help.

Help change the world one idea at a time.


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