A live workshop to help you uncover what customers want,
build products they cannot refuse, and grow your business model.
- Eric Ries, Author of The Lean Startup
Discover new spaces for innovation through customer conversations.
Quickly validate your most promising ideas using rapid experimentation.
You’ll have a repeatable process you can apply to all your products.
As products have gone from being delivered in a box to being delivered over the Internet, there's been a dramatic shift in how customers consume, demand, and interact with products.
In the old world, failing to deliver what customers wanted, led to product failure. In the new world, repeatedly failing to deliver what customers want leads to total business model failure. This is because customers today have more choices than ever before. If they don't get the job done with your product, they simply switch to something else. The challenge today isn't building products, but uncovering what to build.
This workshop shows you how.
When entrepreneurs get hit with an idea, they prematurely rush to build out their solution—only to find out that they’ve often built something nobody wants. The Continuous Innovation Workshop helps you uncover what customers really want before you build out your solution so you avoid spending needless time, money, and effort. You do this by starting with problems before solutions.
Think of it this way...
Starting with a solution is like building a key, but not knowing what door it’s going to open. Sure, you could build a very nice key quickly, but then you spend a lot of time trying to brute force your key into lots of different doors and maybe you end up somewhere - often that somewhere is not where you expected to end up. But if you simply flip this around, and instead start with doors, or problems worth solving… then key building becomes a lot easier and you start building keys that actually take you places.
Like first principles in science, starting with problems before solutions, is a key mindset shift for continuous innovation.
2-Day hands-on workshops for entrepreneurs and innovators.
San Diego, CA - United StatesDates: December 5-6, 2018
Online workshop - Attend from anywhereDates: December 11-14, 2018, 8:30a - 12:00p CST
Copenhagen - DenmarkDates: February 6-7, 2019
Ash Maurya is the author of two bestselling books Running Lean and Scaling Lean, and is also the creator of the highly popular one-page business modeling tool “Lean Canvas”.
Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.
Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.
The workshop is run over 2 full days of interactive sessions and hands-on practice.
Startups are fundamentally about conversations. The workshop is themed around the 4 critical conversations every entrepreneur needs to be skilled at performing.
DAY 1 AM - Adviser Conversations
You’ll learn how to share your idea for feedback using a 1-page business plan captured on a Lean Canvas.
DAY 1 PM - Investor Conversations
You’ll learn how to pitch your idea to investors without a spreadsheet.
DAY 2 AM - Customer Conversations
You’ll learn how to uncover what customers want and get them to buy your MVP.
DAY 2 PM - Stakeholder Conversations
You’ll learn how to define, communicate, and make continual progress to your core team and external stakeholders.
People compare the learnings from this workshop to an accelerated MBA. MBAs cost tens of thousands of dollars.
A more practical way to value this workshop is in terms of time. Time is our scarcest resource and time spent on a risky new idea is 10x more expensive.
So a developer making $50/hr when working on a startup should really value that time at $500/hr.
Do the math yourself. If you're able to shed months off your idea validation (our promise), that also adds up to tens of thousands of dollars.
Our pricing is nowhere that high.
Ticket prices start at just $1,000 for startups and $2,000 for corporates.
9:30 - 10:45
The Business Model is THE PRODUCT
Learn the 3 counter-intuitive mindset shifts needed for running lean
Advanced Lean Canvas modeling techniques
10:45 - 11:00
11:00 - 12:30
The Lean Canvas Diagnostic
Entrepreneurs capture and share their ideas using a Lean Canvas.
Coaches apply the Lean Canvas diagnostic script to help them identify what’s riskiest and formulate a validation plan.
13:30 - 15:00
The Traction Roadmap
Test whether an idea is worth pursuing using Fermi estimations.
Learn how to measure significant milestones using a traction roadmap.
15:30 - 17:30
The Traction Model Diagnostic
Entrepreneurs test and plot their ideas on a Traction Model.
Coaches help them refine the model and update the validation plan.
9:30 - 10:45
Uncover Problems Worth Solving
Understand the Problem/Solution Fit process
Learn how to uncover problems worth solving using the Customer Forces Canvas and Problem Interviews.
10:45 - 11:00 [Coffee Break]
11:00 - 12:30
Define and Test Solutions
Assemble problem insights into an offer
Learn how to test unique value propositions and pricing using advanced techniques like prizing.
13:30 - 15:00
The 3x3x3 Perspective for Capturing Vision, Strategy, and Product.
Learn how to define, measure, and communicate progress to stakeholders using LEAN Sprints.
Best-practices for crafting and running good experiments.
15:30 - 17:00
The LEAN Sprint
Entrepreneurs fill out a Sprint Board to capture their goal, riskiest assumptions, validation plans, and experiments.
Coaches help them refine the board.
17:00 - 17:30