BOOTSTART Foundations Course

Go From Idea to Paying Customers in Less Than 8 Weeks

Course Description

Learn how to validate and grow your business using LEAN principles.

This course was developed through rigorous testing across hundreds of startups and has been deployed at top accelerators, universities, startups, and enterprises around the world.

What You'll Learn

  • How to deconstruct your idea into a 1-page business model
  • How to test whether your business model is worth pursuing
  • How to identify what's riskiest in your business model
  • How to systematically stress test your business model through experiments
  • How to find paying customers using an offer
  • How to define, build, and launch a minimum viable product (MVP)

How to Take This Course

You learn by doing -- not watching videos.

All lessons are initially locked.
You unlock lessons as you make your way through this course.

  • Start at the first lesson and work your way down.
  • You have to mark each lesson completed before you can progress to the next one.
  • Make sure to complete any additional reading or activities in each lesson.

Curriculum

Module 1: Basics (FREE MODULE)

Lesson 1: Why Products Fail?
13:03
Lesson 2: Capture Your Business Model
22:59
Lesson 3: Running Lean Roadmap
16:45
Lesson 4: Running Lean Illustrated
18:43
Lesson 5: Run Lean with any Product
09:39

Module 2: Business Modeling

Lesson 1: Introduction
04:34
Lesson 2: What is Traction?
10:37
Lesson 3: Traction Modeling
10:54
Exercise 1: Describe your business model
 
Lesson 4: Fermi Estimation
22:46
Exercise 2: Ballpark your business model
 

Module 3: Validation Strategy

Lesson 1: What is Strategy?
04:34
Lesson 2: Strategy as an Implementation Plan
03:15
Lesson 3: The 1-Page Strategy Plan
02:41
Exercise 1: Formulate your overall strategy
 
Lesson 4: The 3-Stage Rollout
02:41
Lesson 5: The 10X Rollout
02:41
Lesson 6: Tesla's 10X Strategy
02:41
Exercise 2: Create a10X Strategy
 
Lesson 7: The Art of the Scientist
 
Lesson 8: Running Experiments
 

Module 4: Problem/Solution Fit

Lesson 1: Key Objective and Strategy
11:35
Lesson 2: Types of Offers
09:03
Lesson 3: Understand Problem
06:27
Lesson 4: Customer Observations
04:55
Lesson 5: Customer/Problem Interviews
04:23
Lesson 6: Finding Prospects
09:10
Lesson 7: Delivering a Problem Interview
16:14
Lesson 8: USERCycle Case-study
09:50
Lesson 9: Solution Design
08:46
Lesson 10: What is a MVP?
03:46
Lesson 11: Types of MVP
17:29
Lesson 12: Assemble the Offer
12:30
Lesson 13: The Science of How Customers Buy Anything
10:00
Lesson 14: Delivering the Offer
11:49
Lesson 15: Delivering a Mafia Offer
16:33
Lesson 17: Wrap-up
02:01