Is your idea gathering dust because you don't have the resources to bring it to life?

Getting all your ducks in a row is overwhelming.

Do you start by writing a business plan and securing funding? Or, do you build out your team first? Everyone will surely want to see what you're working on... So maybe you should start with building out your product first?

Taking the next step can be overwhelming and it doesn't help to be constantly reminded that most products end up failing anyway.

A dozen reasons why products fail:

1. No money
2. Poor team
3. Poor product
4. Bad timing
5. No customers
6. Competition

7. Lack of focus
8. Lack of passion
9. Bad location
10. Not profitable
11. Burn out
12. Legal issues

If only there was a way to test the viability of your business idea before going all in? There is.

At the heart of all these reasons for product failure is one core reason:
We waste needless time, money, and effort building something nobody wants.

All the others are secondary manifestations or rationalizations of this brutal reality. If you build something nobody wants, you will fail to attract the right team, funding, and customers -- and all those reasons above will come real.

If on the other hand, you can demonstrate traction for your idea, you don't need much else. You'll be able to attract the right team, investors, and customers. Ok, but how do you do this?

You don't need a product to demonstrate traction.

The first step is finding or validating that your idea represents a big enough problem worth solving before committing yourself to building a solution. Investors don't care about your solution but the viability of your business model -- which comes from the size of the problem. Customers also don't care about your solution, but solving their problems.

Yes, it is possible to test your idea with customers and even get them to want to pay before building the actual product -- all in under 8 weeks. You do this not by building out your product, but building an offer instead. An offer is made up of your unique value proposition (or promise), your demo (or how you will solve the problem), and your pricing model (no explanation needed). You use your offer both to test for early traction and define the first iteration of your solution -- your minimum viable product (or MVP). This puts your idea on a solid foundation built on real customer validation.

I have published 2 best-selling books and launched a couple of software products this way including the LEANSTACK/Lean Canvas product. This process isn't just applicable to books and software. I have helped thousands of other entrepreneurs do the same through this BOOTSTART Foundations coaching program.

What is BOOTSTART Foundations?

BOOTSTART Foundations is an 8-week, intensive online coaching program from Ash Maurya -- best-selling author (Running Lean and Scaling Lean) and creator of the 1-page business model Lean Canvas.

BOOTSTART is delivered as a combination of short video lessons, group webinars, and one-on-one coaching. The focus is on hands-on learning by way of moving your idea forward.

You'll learn how to go from idea to early traction (aka paying customers) without wasting more time, money, or effort. The only requirement is that you have an idea (or two) that you want to validate AND are ready to put in the work.

3 Things You'll Learn:

  1. how to deconstruct your big idea
  2. how to focus what's riskiest (versus what's easiest)
  3. how to systematically implement your big idea

1. Deconstructing your big idea.

Before tackling any complex project, you need to start with some kind of a blueprint or plan. Traditionally, we've used a business plan for this purpose.

But business plans take too long to write and nobody reads the whole thing anyway. You'll learn how to create a 1-page business model instead using a Lean Canvas. It takes 20 minutes versus 20 days and it's easy to keep it up-to-date. People can’t help but read it and share what they think.

That’s a win.

2. Focusing on what's riskiest (versus what's easiest).

Contrary of popular belief, some of the best entrepreneurs are risk-averse. They don't crave uncertainty and instead work really hard to de-risk their business model as early as possible to cover their downside.

You'll learn how to prioritize what's riskiest (versus what's easiest) in your plan. For instance, building a solution comes easy to us but the key question isn't "Can we built it?", but "Should we build it?". Love the problem, not your solution.

3. Systematically implementing your big idea.

Premature scaling is one of the top killer of ideas. This is when we try to go fast on all fronts and end up not doing much of anything.

Pareto's 80/20 rule applies here -- 80% of your results will come from 20% of effort. The key question, of course, is what 20%.

Instead of chasing all fronts, you'll learn a systematic 10X launch strategy for implementing your idea in stages like Elon Musk's master plan for Tesla. A staged launch automatically works to expose the right risks in your business at the right time -- so you spend more time moving your idea forward than spinning around in circles.

You Don’t Need Permission to Start

Building the wrong product is the number one reason why entrepreneurs fail, but the number two reason is that they never even get started. Failing at something requires starting. We spend too much time analyzing, or planning, or making excuses for not starting — we wait to first write a business plan, or find investors, or move to Silicon Valley.

The world has changed. Going back just a decade, starting up was expensive. Getting software licenses to build your product, or office space to meet with your team, required capital investment. Today, all these things are free.

Don’t waste this moment. There is no better time than the present. It’s time to dust off the ideas deep in the recess of your mind and take action.

It’s time to reboot, level up, and start.

Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage it to anyone trying to get a business off the ground.

Noah Kagan, Appsumo

Ready to bring your bold new idea into this world?

The next BOOTSTART Foundations program kicks off on
Tuesday, September 27, 2016.

How to enroll?

To keep quality high and ensure the right level of 1:1 attention, this bootcamp has limited seats and once they are full, we will close registration. No exceptions.

How to Register for BOOTSTART

Step 1: Login to your LeanStack account or create a new account

Step 2: Then pick the right plan for you

  • Weekly Video Content
  • Bi-weekly Webinars with Ash Maurya
  • 1 Coaching Session
  • Membership to BOOTSTART Mastery Group
Login and Register Now!

Limited to 25 seats

30-day money back guarantee

Full Experience
  • Weekly Video Content
  • Bi-weekly Webinars with Ash Maurya
  • 3 Coaching Sessions
  • Membership to BOOTSTART Mastery Group
Login and Register Now!

Limited to 10 seats

30-day money back guarantee

What's the difference between these plans?

All the plans include the same video course curriculum and group Q&A webinars. The primary difference in plans is in the number of 1:1 coaching sessions. The 1:1 sessions run 30-60 mins long and are run over skype/google hangout.

This is where we help you fine-tune your validation plan and customize it for your unique product and stage. In between these sessions, you'll also be able to ask us questions directly over email.

While we always get great feedback on the course content, the 1:1 sessions get rated as the most valuable part of this program.

Prefer a monthly payment plan?

Pay your tuition over 6 or 9 months.

Login and Register Now!

No matter how you slice pricing, you come out ahead!

While pricing for this program may sound high to you, this is less than the cost of a single class at a good business school where you'll mostly learn theory. And, unlike accelerator and incubator programs, you don't have to give up any equity.

But most important of all, this bootcamp maximizes the amount of progress you make on your business. Participants frequently report having shaved off months of effort as a result of participating in the bootcamp. In a startup, time is your scarcest resource. You should value your time ten times more than your market rate because startups are ten times as risky. But no matter how you value your time, it still works out to saving tens of thousands of dollars.

Do the math for yourself:

Alternative 1: MBA Program
A lot of people compare the learning they get in this program to an MBA from a top business school. An MBA typically lasts 2 years and costs $60,000+.

Alternative 2: Billable Hours
A lot of people start ideas on the side and don't value their sweat equity correctly. At minimum, you should be valuing your time at your going market rate (opportunity cost). So assuming you make $50/hr, spending 20 hours a week for 6 months is worth $24,000.

Alternative 3: Startup Hours
However, when you factor in the fact that most ideas have a one in ten chance of succeeded, the value of your time should be 10x. So the opportunity cost of working on a startup idea part-time for 6 months isn't $24,000 but $240,000!

Life's Too Short To Build Something Nobody Wants.

I consider signing up to his coaching program as one of the best business decisions I've made. I joined the program with an existing product and the personalized coaching helped me 3X my revenue.

John N

Got Questions?