Building the wrong product is the number one reason why entrepreneurs fail, but the number two reason is that they never even get started. Failing at something requires starting. We spend too much time analyzing, or planning, or making excuses for not starting — we wait to first write a business plan, or find investors, or move to Silicon Valley.
The world has changed. Going back just a decade, starting up was expensive. Getting software licenses to build your product, or office space to meet with your team, required capital investment. Today, all these things are free.
Don’t waste this moment. There is no better time than the present. It’s time to dust off the ideas deep in the recess of your mind and take action.
It’s time to reboot, level up, and start.