In my work with thousands of entrepreneurs around the world, I've seen the same thing again and again:
We are creating more products than ever, but we are still building the wrong products - products that no one wants. I attribute the entrepreneur's love for their idea (AKA solution) as the top contributor to this failure.
BOOTSTART is about a mind shift.
A mind shift that emphasizes falling in love with your customer's problems, not your solution. That is the real secret to building what customers want.
BOOTSTART is about a doing more with less.
Contrary to popular belief, you don't need a lot of resources to find problems worth solving.
BOOTSTART is about right action at the right time.
At any given point at time, there are only a few key actions that stand to drive the greatest impact. Your job is to focus on those and ignore the rest.
This program shows you how.
Author of Running Lean and Creator of Lean Canvas