I had no master plan for becoming an author. My first book, Running Lean, started as a series of blog posts for the purpose of sharpening my own thinking. Those posts hit a nerve with a small early adopter (Lean Startup) audience who helped pull that book out of me.
Fast forward to today, that book side-project did more than turn me from coder to author. It prompted me to sell my last company and start a new one: LEANSTACK–with a larger mission of helping entrepreneurs everywhere succeed.
My next book, Scaling Lean, is a part of this much bigger story. And as a result, the launch plan and rollout strategy for this book are going to be quite different from the first.
These posts are going to share that journey with you. You’ll get to see all the thinking processes, strategies, and experiments along the way – the good and the bad.