I recently got asked about the most common pitfall that trips up entrepreneurs. Top on my list is: Falling in love with your solution. I’ve previously labeled this pre-disposition for the solution as the “Innovator’s Bias”.
In science, one of the ways we attempt to overcome this kind of bias is through reasoning from first principles. The same can also be applied in business.
With first principles you boil things down to the most fundamental truths…and then reason up from there.
– Elon Musk
As you’ll see in this post, the “Innovator Bias” is a sneaky troll — rearing it’s ugly head, not just during ideation, but throughout the innovation lifecycle, often when you least expect it. At each step, some of the most fundamental truths come from a deep understanding of problems before solutions.