As products have gone from being delivered in a box to being delivered over the Internet, there's been a dramatic shift in how customers consume, demand, and interact with products.
We are more connected to customers than ever before, and customers today don't want to wait for long release cycles. They want to be co-creators, and they want value delivered to them continuously. It's happening everywhere. And this shift fundamentally changes how products need to be built.
The challenge today isn't building products, but uncovering what to build.
In this new world, speed of learning has become the new unfair advantage. Companies that learn fast, outlearn their competition, and get to build what customers really want. By doing this continuously, they stay relevant to their customers, and see their business models thrive and grow.