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The Wayfinding Premium

One of my favorite authors, Seth Godin, published a short post recently that is quite relevant to the work we do in 90DS:

Typing a book takes a few days at most. Figuring out what to type might take years.

We are either adding value by using our time to do something that’s been done before… or we’re contributing by finding out a way to do something new or create a better path forward.

If you’re simply ‘typing’, the work might still be important, but you’re not fulfilling your potential. You won’t earn as much in the way of respect, compensation or satisfaction, either.

On the other hand, if you’ve signed up for wayfinding, forgive yourself if it takes a little (or a lot) longer. Because if we knew the right answer, we would have found it already. That’s the hard part.


The entrepreneurial journey is wayfinding for a new better way before running out of resources. And no different.

All who wander are not lost.

The first time through the wayfinding process always takes longer because it requires rewiring your thinking processes and unlearning old ways.

Unlearning is one of the hardest things to learn.

The second time through the wayfinding process is always a lot shorter. Too many people give up before the second time. I hope you won't.

In the next email, I'll preview how 90DS works and highlight a few things we do "intentionally differently" from other courses and share why.



P.S. You can find a list of what's different here. I'll be going into more of the why.