Don't Write a Business Plan.
Create a Lean Canvas Instead.

Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into it's key assumptions. It is adapted from Alex Osterwalder's Business Model Canvas and replaces elaborate business plans with a single page business model.

Business plans take too long to write, are seldom updated, and almost never read by others but documenting your hypotheses is key.

Lean Canvas solves this problem using a 1-page business model that takes under 20 minutes to create.

Sign up now to create a business model that will be read by more people, be more easily updated, and let you focus on building your business - faster.

Capture Your Business Model
in under 20 minutes
Online Lean Canvas tool for your Business Model Lean Canvas is adapted from The Business Model Canvas and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.

Lean Canvas is the top choice for entrepreneurs, universities,
accelerators, and groups inside big organizations.
Lean Canvas Customers

Based on Alex Osterwalder’s Business Model Canvas.
Optimized for Lean Startup.
(Why Lean Canvas versus Business Model Canvas?)


Compared to writing a business plan which can take several weeks or months, you can outline multiple possible business models on a canvas in one afternoon.


A single page business model is much easier to share with others which means it will be read by more people and also more frequently updated.


Lean Canvas forces you to distill the essence of your product. You have 30 seconds to grab the attention of an investor over a metaphorical elevator ride, and 8 seconds to grab the attention of a customer on your landing page.


Whether you're pitching investors or giving an update to your team or board, Lean Canvas' built-in presenter tools allow you to effectively document and communicate your progress.

What People Are Saying

"Any startup should use this tool! Invaluable. Seriously."

Matthieu Lefort, CEO of Xtremgo

"Lean Canvas helped us keep our ideas succinct yet robust. It feels like we actually fleshed something out without having to write a 20 page business plan! Amazing!"

Pamela Capalad

"Lean Canvas is a brilliant tool for startups. I'm addicted!"

Julian Miller, Founder - Ontract

"Lean Canvas has been a HUGE asset for me in developing business models for my startups. As an entrepreneur, It's invaluable for me to be able to literally see my business before in a visual format and assess it."

Paul Angelini