A traction roadmap shows you how to effectively communicate the upside potential of your idea to stakeholders.
While a Lean Canvas is a great way to deconstruct your early stage idea into a more coherent business model story, your stakeholders (investors or budget gatekeepers) struggle to see what you see.
This is because they are in the business of getting a return on their investment. A business model story (even with some early customer validation) just doesn’t cut it for them.
As a next step, they’ll often push you towards building a financial forecast spreadsheet.
Anyone who’s been to business school knows that the best spreadsheets get funded.
So you start off with a spreadsheet template and spend countless hours punching in numbers with the goal of creating an ambitious, yet just-believable model.
But like a business plan, the financial forecast takes too long to create and you are left with a big spreadsheet that masks your riskiest assumptions in layers of compounding lies.
You don’t need lots of numbers to test the viability of a business model. Within all the numbers on a typical spreadsheet, there are just a handful of key inputs that drive the entire model. If these assumptions fall apart, the entire model falls apart.
These inputs (not the outputs) are what you really need to focus on…
A Traction Roadmap does for the financial forecast what the Lean Canvas does for the business plan.
It surfaces the signal from the noise.
Using just seven key metrics, you can quickly ballpark the potential of any idea and build a roadmap highlighting your most significant milestone markers.
The entire process takes 5 minutes and you are left with an actionable model that is easy to communicate and easy to test.