LEANSTACK Mentor Training Workshop

Learn proven systems and processes for achieving breakthrough innovation with your clients, entrepreneurs, or students.

London - Jan 24-25, 2017

For educators, mentors, and consultants.

Workshop Overview

Most new products fail. Not because entrepreneurs fail to build what we set out to build, but because they waste needless time, money, and effort building the wrong product. The entrepreneur's unbridled and singular passion for their solution is the top contributor to this failure which causes them to focus on the wrong actions.

In this 2-day hands-on workshop, you'll learn a systematic methodology, developed through rigorous testing of Lean Startup, Customer Development, and Bootstrapping techniques on hundreds of products, that will show you exactly how to get entrepreneurs to focus on the right actions for building the right product.

Led by Ash Maurya

Hi - I am the founder of LEANSTACK, author of
the international best-selling book Running Lean, and creator of Lean Canvas.

I have spent the last five years teaching and refining this methodology through numerous workshops and bootcamps around the world in Austin, Barcelona, Buenos Aires, Boston, London, Dublin, Amsterdam, Mexico City, Santiago, Toronto, Tokyo, Halifax, Prague, Montreal, Vancouver, Rio de Janiero, and Sao Paulo.

I have worked with companies ranging from 1 person startups to large enterprises such as Intel, Dell, NPR, Amazon, and taught at a number of universities including Stanford, MIT, Harvard, Berkeley, and UT Austin.


The result is a curriculum based on a set of
simple tools, field-tested content, and expert coaching
called BOOTSTART.

BOOTSTART is designed to get early stage entrepreneurs and innovators
from idea to traction.

At the earliest stages, entrepreneurs and innovators don’t need acceleration but deceleration. But this is more easily said than done.

Our BOOTSTART training will show you how to ask entrepreneurs the right questions, keep them focused on the right actions, and hold them accountable.

Who Should Attend

For educators, mentors, and consultants.

  • Educators who want to incorporate Running Lean and the Lean Canvas methodology into their entrepreneurship course
  • Mentors at incubators and accelerators who want to raise the quality of entrepreneurs that enter and leave their programs
  • Consultants who want to drive greater business results for their clients in their new and/or existing products.

I start all my new client engagements on this program. It aligns our efforts towards achieving the best results for all.

Michelle D, Business Coach

What You Get

  • Tools

    Access to a proven and growing set of tools, templates and processes.

  • Network

    Membership in a global network of experienced practitioners and coaches.

  • Events

    Participation in events that host world-class thought leaders.

  • Partners

    Opportunities to partner and become significantly more effective.

  • Perks

    Exclusive curriculum licensing and tool discounts only achieved by being part of the BOOTSTART Mentor Network.

Workshop Details

The workshop is run over 2 full days of lectures, interactive Q&A, and hands-on practice.

DAY 1 - Business Model Design Patterns

The first day is themed around business model design patterns.
The day starts with a general overview of the methodology and then outlines the top pitfalls that trip entrepreneurs and innovators and how to avoid them.

By the end of the first day, you'll learn how to get entrepreneurs to deconstruct any idea into a set of five archetype business models using the 1-page Lean Canvas. You'll be able to show them how to then effectively define and communicate their  business model to internal and external stakeholders.

9:00 - 10:00
The Innovation Challenge

  • Understand why building new products is hard
  • What is traction and why it matters above everything else

10:00 - 10:30
The One Metric: How to Achieve Right Action, Right Time

  • What is traction and how can you universally measure it?
  • How to apply these core principles to any kind of product
[Coffee Break]

11:00 - 12:30
Business Model Design Patterns

  • Deconstruct any idea into five archetype business model types
  • Understand the top 3 universal risks all products face
[Catered Lunch]

13:30 - 15:00
Hands-on Practice: The True Job the Mentor

  • Design and model multiple business models
  • Learn how to ask the right questions
[Coffee Break]

15:30 - 17:00
Pitching The Business Model

  • How to effectively share a business model with team members, advisors, and investors.
  • How to pitch a business model for learning.

DAY 2 - Business Model Validation Patterns

The second day is themed around business model validation patterns. This is where you'll learn the systems and processes needed to stress test any business model.

By the end of the day, you'll learn how to break a big vision into a set of testable strategies and experiments that maximize for breakthrough learning.

9:00 - 10:00
The Innovator Pitfall

  • How to get innovators to focus on the right actions in their business that stand to drive the biggest business results.

10:00 - 11:00
The Power of a Good Strategy

  • What is strategy?
  • How to describe and communicate them.
[Coffee Break]

11:30 - 12:30
The Art of the Scientist

  • Learn how to craft effective experiments that maximize for speed, learning, and focus.
  • Track and communicate your progress using the Lean Stack innovation accounting tool.
[Catered Lunch]

13:30 - 15:00
The 10X Innovation Strategy

  • Introduction to constraints thinking.
  • Learn how to prioritize and break constraints using a 10X innovation strategy.
[Coffee Break]

15:30 - 17:00
Building Features People Want

  • Overview of the BOOTSTART curriculum.
  • How to apply everything you've learned today

2 Levels of Training

Level 1 Training
Achieved by attending a 2-day LEANSTACK Mentors Workshop. Level 1 Training teaches the tools and methodology behind the LEANSTACK innovation methodology.

Level 2 Training
Achieved by enrolling in a mentors only group where you'll get access to additional coaching resources, live shadow coaching opportunities, training webinars, and access to the full suite of LEANSTACk tools.

Schedule of Fees

Level 1 Training Fees: $2,500 USD

Level 2 Membership: Maintain an active LEANSTACK subscription starting at $25/user/mo USD

Level 2 membership gives you access to our partner program with the following benefits:
- 20% revenue share for life of customer LEANSTACK platform subscription
- Shadow coaching live teams with Ash Maurya
- Webinars and other training content.

How to Attend the Next Level 1 Training Workshop:

This workshop will be hosted at TBD in London:

Practice Trumps Theory

Your instructor, Ash Maurya, is praised for offering some of the best and most practicable advice out there for entrepreneurs. At this event, you won't just hear theory and a bunch of case-studies but instead roll up your sleeves and actually learn how to move ideas forward. If the event fails to deliver on this promise, we'll gladly refund your entire ticket price.

Cancelation Policy
You may cancel your ticket up to 8 weeks before the event for a full refund. After that time, we cannot accept cancellations for logistical planning reasons. But you may still request a participant change by dropping us a email and send someone else in your place.

I used this framework to completely revamp my MBA Marketing Strategies Course.

Jim S

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