Life's too short to build something nobody wants.

The top reason why products fail.

The #1 reason why products fail is that we spend needless, time, money, and effort building something nobody wants.

Why does this happen?

Because we still build products using an old world playbook that prioritizes a build-first approach or an investor-first approach.

In the new world, both of these approaches are backwards.


The new rules.

A build-first or investor-first approach used to work at a time when building products was hard and expensive. Today, thanks to the Internet, open source, and globalization, it's cheaper and easier than ever to build what we set out to build.

The key question today is: "Will anyone care?".

Customers today don't care about your solution, but their problems. Investors too don't care about your solution, but getting a return on their investment. They no longer value intellectual property, but traction -- aka engagement of a product with its customers.

But how are you supposed to demonstrate traction without first building a product? By changing your mindset from thinking like an artist to thinking like an innovator.

The artist and the innovator.

Entrepreneurs are like artists. When we get hit with an idea, what we see most clearly is our solution. We spend every waking moment trying to bring our solution to life. But it has statistically been shown that most initial ideas don't work. More than two-thirds of all products undergo drastic pivots along the way.

What separates successful entrepreneurs is their ability to quickly iterate from their plan A to a plan that works before running out of resources.

Doing this requires a fundamentally different approach.


Steve and Larry are two archetypical entrepreneurs with similar skillsets, but different mindsets. Most entrepreneurs start like Steve (an artist) and transform into Larry (an innovator).

Read more about this transformation.

LEANSTACK was built to help.

LEANSTACK was built by entrepreneurs for entrepreneurs. Our playbooks were created through thousands of hours of synthesis, curation, and testing of tools, strategies, and tactics for succeeding in the new world of continuous innovation.

Learn how LEANSTACK can help