Running Lean

How to Iterate from Plan A to a Plan that Works

by Ash Maurya, Creator of Lean Canvas

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Brad Feld

If you are starting a company, Running Lean is a must read.

Brad Feld Managing Director of Foundry Group

Get the book and invaluable BONUS TRAINING!

Order on using the button below. Then forward your receipt to this email:

After you email your receipt, you will then also receive these FREE GIFTS:

1) A 5-part course on how to quickly test your big idea and vision and systematically raise your odds of success.

2) 3 months of full access to the online Lean Stack tool that helps you capture your vision and effectively communicate progress with your team, advisors, and investors.

3) The Running Lean iPhone/iPad app that helps you review and test your knowledge through a fun quiz game. A perfect companion to the book.

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More Praise for Running Lean

Rand Fishkin Rand Fishkin, CEO and Co-Founder, SEOmoz, coauthor of The Art of SEO

In Running Lean, Ash has put together a book I wish I'd read before pursuing my own startup. The lean methodology has received a lot of press, but the level of detail, including case studies and practical applications make this book a resource worthy of sitting on every aspiring entrepreneur's shelf. It's not just great advice, but a great read, too.

David Skok David Skok , Author of for Entrepreneurs Blog, and General Partner at Matrix Partners

Customer validation has always been one of the best ways to eliminate wasted effort and shortcut directly to what will work. Eric Ries and Steve Blank did the startup world a great service by codifying and labeling the principles involved. Ash Maurya goes one further, providing a clear roadmap for Internet entrepreneurs, with a delightfully clear and simple writing style.

Jason Cohen Jason Cohen , Founder of WP Engine & Smart Bear

Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable—this is the first comprehensive guidebook for how to execute a Lean Startup.

Noah Kagan Noah Kagan, Chief Sumo of

Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage this book to anyone trying to get a business off the ground.

Sean Ellis Sean Ellis, Founder & CEO of CatchFree

Ash provides compelling, actionable guidance for applying lean principles to a startup. His startup canvas changed the way I think about my own startup. This book is a valuable guide whether you are a serial entrepreneur or a first time founder.


Dan Martell Dan Martell, Founder of & Angel Investor

Easily one of the best technical books on Lean Startup ever written. Period. End of point. Done.


About the Author — Ash Maurya

Ash Maurya is praised for offering some of the best and most practical advice out there for entrepreneurs. He challenges the notion that start-ups should plan based on gut, intuition and luck. Instead he applies a systematic process for rigorously stress testing your “Plan A” until you achieve a plan that works.

Ash is the founder of Spark59. He has launched several startups, including successful ventures such as WiredReach. Through his Running Lean workshops, he’s worked closely with entrepreneurs to help them test and refine their vision. Ash holds mentor roles with startup accelerators around the world such as TechStars, Mozilla Foundation, Year One Labs, MaRS, and Capital Factory.

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