International Bestseller

Running Lean

500+ Five Star Amazon Reviews


Iterate from Plan A to a plan that works


Life's Too Short to Build Something Nobody Wants

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

What You'll Learn

  • How to find a problem worth solving, then define a solution
  • How to engage your customers throughout the development cycle
  • How to continually test your product with smaller, faster iterations
  • How to build a feature, measure customer response, and verify/refute the idea
  • How to know when to "pivot" by changing your plan's course
  • How to maximize your efforts for speed, learning, and focus
  • The ideal time to raise your "big round" of funding


Get a better idea of what's covered in the book.

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"If you are starting a company, Running Lean is a must read."

Brad Feld, The Foundry Group