WALL STREET JOURNAL BESTSELLER

The new book by Ash Maurya, bestselling author of Running Lean and creator of Lean Canvas.

SCALING LEAN

Master the Key Metrics for Startup Growth (AKA Traction)

"A battle-tested approach to building companies that matter."

- Eric Ries, Author of The Lean Startup

 

IS YOUR BIG IDEA WORTH PURSUING?

You’ve probably “gotten outside the building” and talked to customers. You’ve identified problems that need solving, and maybe even built a Minimum Viable Product. But how do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?

What if you could test your business model earlier in the process—before you’ve expended valuable time and resources?

Scaling Lean offers an invaluable blueprint for modeling startup success. You’ll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.

WHAT YOU'LL LEARN

  • How to measure progress with a single metric that works across all business models so you don't have to spin different progress stories for different audiences (page 21).
  • How to test the viability of any business model using a handful of key metrics instead of spending countless hours plugging numbers into a spreadsheet (page 49).
  • How to achieve traction using a staged 10X rollout strategy like the one employed by Facebook and Tesla Motors (page 74).
  • How to deconstruct traction into a handful of key levers so you know what to measure and not drown in non-actionable data (page 107).
  • How to systematically identify what's riskiest in your business model at every stage of the business so you know what to optimize and what to ignore (page 144).
  • How to source, rank, and quickly test good ideas using LEAN Sprints so you only double-down on the most promising ideas and throw out the rest (page 165).
  • How to turn failure into a competitive advantage. (page 216).
  • How to effectively communicate progress with your internal and external stakeholders (page 230).

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ADVANCE PRAISE FOR SCALING LEAN

Dave McClure Dave McClure, 500 Startups

A blueprint for unlocking the key levers to TRACTION!

Eric Ries Eric Ries, The Lean Startup

A battle-tested approach to building companies that matter.

Brad Feld Brad Feld, Foundry Group

A practical field guide to smarter decision-making at the early stages of a business.

Nir Eyal Nir Eyal, Author of Hooked.

Scaling Lean is the lost guide to adopting lean practices in a growing product team. You need this book!

Gabriel Weinberg Gabriel Weinberg, Coauthor of Traction.

If you want to build a successful business, you need to take an analytical approach. This book shows you how.

Seth Godin Seth Godin, Author of Linchpin

A smart book for smart founders who seek to make an impact. It will forever change the way you see your project.

Bronson Taylor Bronson Taylor, GrowthHacker.TV

Ash has done it again! He wrote the first book on building a lean startup, and now he's written the first book on how to grow a lean startup. He's three steps ahead of everyone else in the startup game.

Bob Metcalfe Bob Metcalfe, Ethernet inventor, 3Com founder, UT Austin Professor of Innovation

We tend to teach entrepreneurship as if we are physicists only interested in the first femtosecond of The Big Bang, assuming success is assured after those crucial early moments. Scaling Lean is about what happens after your company’s Big Bang: how to perform the many customer experiments needed to win your startup the traction to escape its black holes.

Norbert Zeller Norbert Zeller, StartAngels.ch

As a business angel I truly believe that this book will definitely guide us to build better products and services. Especially the LEAN sprint concept will foster a better communication between angel investors and founders.

ABOUT THE AUTHOR

LIFE'S TOO SHORT TO BUILD SOMETHING NOBODY WANTS

Ash Maurya is the author of the international bestseller "Running Lean" and the creator of the one-page business modeling tool “Lean Canvas”.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. His writing and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, Slingshot, and Propel ICT, and guest lecturers at several universities including Harvard, MIT, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

Ash lives in Austin, TX.

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This book is for entrepreneurs, intrapreneurs, and other visionaries charged with bringing bold new ideas to life.