The Scaling Lean Course

By Ash Maurya.

Learn How to Define, Measure, and Achieve Traction in Your Business.

Course Description

Is your “big idea” worth pursuing?

You’ve probably “gotten outside the building” and talked to customers. You’ve identified problems that need solving, and maybe even built a Minimum Viable Product. But how do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?

What if you could test your business model earlier in the process—before you’ve expended valuable time and resources?

Scaling Lean offers an invaluable blueprint for modeling startup success. You’ll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.

What You'll Learn

  • Ballpark the viability of a business model using a simple five minute back-of-the-envelope estimation that could save you five months (courtesy of the Italian physicist Enrico Fermi).
  • Stop using current revenue as a measure of progress—which forces you to fly blind and, often, to overpromise to your shareholders—and instead embrace the metric of traction—which helps you to identify the leading indicators for future business model growth, and make better decisions.
  • Set progressive goals that set you up for exponential long-term success by implementing a staged 10X rollout strategy like the one employed by Facebook and Tesla Motors.
    Stop burying your breakthrough insights in failed experiments, but rather illuminate them using two week LEAN sprints to quickly source, rank, and test ideas.

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