120-Day Startup

Go From Idea to Early Traction Without a Product

120-Day Startup is a cohort-based workshop, designed by Ash Maurya, for aspiring entrepreneurs, innovators and product managers who want to level-up and build the next generation of products that matter.

Products that matter = Products that go on to achieve product/market fit.

Do you have an idea that is gathering dust because you don't have the resources to bring it to life?

It doesn't help to be constantly reminded that most products end up failing anyway.

That is what we teach you how to do and why we built 120-Day Startup.

Who's it for?


"Before this program, I had goals set, but, I didn't have a clear understanding of how or when I needed to achieve those goals."

Edel Lyons
Rag Revolution

Why a Cohort-based Workshop?

We have reimagined a completely different learning model: one that combines best-in-class entrepreneurial education, online tools, small class size, live instruction, deliberate practice, and external accountability.

When it comes to leveling-up on entrepreneurial education / product management skills, there are no shortage of options. You could read books, take an online course, attend workshops, or simply learn on the job.

Our cohort-based workshops are different.

More than a workshop or online course.

The key to mastering anything is creating space for deliberate practice and establishing external accountability.

MOOCs have a dismal 6-7% completion rate.

The reason relying on books and workshops alone fall short is come-Monday, it's back to business as usual. Old habits die hard.

Our cohort based workshops are about triggering a mindset change.

Participants learn by doing and are held accountable through the project delivery commitments they make during the program. Certified coaches help facilitate, steer, and reinforce these commitments through real-time feedback, live workshops, and 1:1 coaching.

You don't need to quit your day job or travel to participate.

All our workshops are delivered 100% online and designed to be taken part-time. This means you can attend from anywhere and don't need to quit your day job to participate.

We recommend allocating 10-15 hours / week to get the most out of this program.

The key to finding the next big idea isn't working longer hours, but focusing your scarcest constraint, time, on the few key actions that drive the biggest impact.

Practice trumps theory.

What sets this program apart is that it is taught and led by practicing entrepreneurs. We practice what we teach and the more we coach, the more we learn and share, the better results everyone gets. Everything in this program (content, tools, coaching) has been meta-recursively tested using every principle, technique, and tool in the program.

Our workshops are built by entrepreneurs for entrepreneurs and it shows.

"This program not only changed my approach to building my startup, but it made sure I was focusing on loving the problem and not the product, and constantly reminding myself that the product is the whole business model and not just the MVP itself."

James Spalding
CEO of VOALÁ

How is 120-Day Startup Structured?

120-Day startup is a product launch fast track that combines the first three workshops in our stage-based roadmap under one program.

These workshops when put together help you take any idea from concept to the first significant milestone: Problem/Solution Fit.

The first 30 days of the program help you deconstruct your idea, baseline your current progress, and formulate a stage-based validation plan. This is the 30-day Business Model Design workshop segment of the program.

From there, you spend the next 90 days validating your business model using our battle-tested mafia offer playbook. This playbook is broken up into two 45-day segments: 45-Day Problem Discovery and 45-Day Demand Validation.

You can choose to take the entire series back-to-back or space them out over the course of the year.


120-Day Startup in a Nutshell

Delivered 100% online in multiple timezones.
12 workshops.
2 hours each.
Learn by doing.
Launch a product.
Feedback from certified coaches.
Team discussions and private forums.
Self-paced. Take back-to-back or over a year.

What You Learn in 120-Day Startup?

120-Day Startup teaches you a systems approach to driving repeatable awareness and interest to your products and services -- before building them.

This is exactly how we, at LEANSTACK, have launched all our products over the years -- from best-selling books (Running Lean and Scaling Lean) to popular tools used by millions of people (Lean Canvas, Traction Modeler, Customer Forces Canvas).

Establishing demand for your product before you build your product is the first step to take when launching a new product.

You'll learn

120-Day Startup Outcomes

The goal of 120-Day Startup is teaching you how to take any idea from concept to Problem/Solution Fit.

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Click to enlarge

Problem/Solution Fit means you have

Apply for 120-Day Startup

This program is hands-on and delivered over 120 days (4 months).

GENERAL ADMISSION

Workshops Only

$3,999 /attendee

Add additional team members at a 50% team discount: $1,999/attendee

Register

What's included

  • 30-Day Bussiness Model Design Workshop
  • 45-Day Problem Discovery Workshop
  • 45-Day Demand Validation Workshop
  • 1-year Academy membership

GENERAL ADMISSION

Workshops + Weekly Coaching

$11,999 /team

For teams of 1-5 people working on the same project

Apply for 120-Day Startup

All Workshops Only features, plus

  • Weekly coaching sessions
  • Personalized coaching
  • External accountability

If you're a student, work at a qualifed non-profit, or a startup (with under 10 employees, less than $1 million in annual recurring revenue, and less than $2 million in funding), you qualify for discounted pricing.

STARTUP, NON-PROFIT, OR STUDENT

Workshops Only

$2,999 /attendee

Add additional team members at a 50% team discount: $1,499/attendee

Register

What's included

  • 30-Day Bussiness Model Design Workshop
  • 45-Day Problem Discovery Workshop
  • 45-Day Demand Validation Workshop
  • 1-year Academy membership

STARTUP, NON-PROFIT, OR STUDENT

Workshops + Weekly Coaching

$7,499 /team

For teams of 1-5 people working on the same project

Apply for 120-Day Startup

All Workshops Only features, plus

  • Weekly coaching sessions
  • Personalized coaching
  • External accountability
INCLUDES 1 YEAR ACADEMY MEMBERSHIP ($1,188 value)
  • Full suite of LEANSTACK business model validation tools
  • Self-guided courses (Continuous Innovation Series)
  • Access to discussion forums, community, and events

We offer 120-Day Startup twice a year: spring and winter.
The W2022 cohort runs from August 1st - December 12th, 2022.
The S2023 cohort runs from January 16th - June 5th, 2023.
You can choose to take the entire program back-to-back or spread it out over a year.


Where Did this Workshop Come From and Who's Using It?

30-Day BMD was created by Ash Maurya, author of 2 best-selling books and the creator of the Lean Canvas.

ash-maurya.png

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a continuous innovation framework for raising the odds of early product success built upon principles and techniques drawn from Lean Startup, Business Modeling Design, Design Thinking, Jobs-to-be-Done, Behavioral Science, and Systems thinking. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

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This workshop incorporates learning across hundreds of workshops and thousands of hours of coaching startup and corporate teams building products spanning a broad spectrum of domains ranging from banking to software.

The tools, curriculum, and coaching systems used in 30-Day BMD have already been deployed and battle-tested across numerous enterprises, startup and corporate accelerators, and universities around the world.


Alumni Case Studies

We have put hundreds of teams through this program across the world. Here are some of their stories:

GoodLawyer doubled their monthly recurring revenue after LEANSTACK.

G2V took an idea from early concept to growing traction in less than 90 Days.

DealSimple
DealSimple was able to raise their pricing by 4X by positioning their real estate product in terms of what customers wanted to buy (an assistant) vs. what the team initially though they were selling (software).
TryDawn
TryDawn has already doubled revenue and is on track to 6X their revenue as a result of identifying and focussing on the key constraints in their therapist marketplace business model.
Trustini
Trustini went from having no access to their customer segment (personal injury laywers) to booking dozens of interviews, closing sales, and delivering an MVP.

"If you're interested in entrepreneurship/innovation, forget going to Harvard Business School (FYI, I am an MBA graduate of HBS). Apply these concepts instead. Had I done so, I know I would have saved myself much time, money, and the attendant dead brain cells."

Z. Bynum

Frequently Asked Questions

Why is this program 120-Days?

After extensive testing across thousands of teams, we've found that 120 days, made up of 30 days of business model design/stress-testing, followed by a 90-day cycle of business model validation is the right time-box to take any idea from concept to the first significant milestone: Problem/Solution Fit.

How many people can participate in a team?

We subscribe to Jeff Bezos' 2-pizza rule and recommend team sizes of 3-5 people with an overlapping mix of hackers, hustlers, and designers.

What are the criteria to qualify as a startup?

To qualify your company must meet all the following criteria:

What is your refund policy?

Due to the high-touch nature of this program, we only accept a limited number of participants into each cohort. As a result, we have a no refunds policy once the program starts.

We understand that circumstances change and if you find that you need to defer your participation to a later cohort, we can move you one-time to the next available cohort.

Why should I join this program? Can't I get the same learnings from your books and free videos?

For the same reason that we attend schools and universities, or elite athletes hire coaches -- for experience, advice, and external accountability.

That's what makes this program different from traditional courses. In addition, we are constantly evolving and refining our framework. You'll learn a completely revised problem discovery process with updated interview scripts and offer testing techiques not covered in any of our books.

What are the important dates and deadlines?

We run the program twice a year: spring and winter. We process applications on a rolling basis up until 1 week prior to program start.

As this is a high-touch program, space is limited by coaching capacity and team fit. We give priority to early applicants who know they want to join 120-Day Startup and take action.

The benefits for applying in the first priority round is that (a) you get the highest priority for applying early, and (b) you get early access to all the curriculum content and tools early, which helps you make the most of the program once we officially start.

Is this a remote or onsite coaching program?

The program is run 100% online using the LEANSTACK platform to deliver courses, tools, and livestream events. We also have coaches in (almost) every timezone region which means you can attend from anywhere.

How much time will I be required to dedicate to this program?

We recommend allocating 10-15 hours a week.

How do timezones work?

We've put teams from South Africa to New Zealand through the program and all timezones are workable. We factor the timezones of students into the time selection for workshop events as much as possible. All events are also recorded with replays made available afterward. All 1:1 sessions are coordinated to mutually fit. Everything else is handled asynchronously over the LEANSTACK platform.

Can you introduce me to investors?

Yes. We partner with a number of accelerators who teach our playbooks in their programs and are happy to introduce you to investors if fund-raising is part of your goal.

I still have questions!

Just drop us an email at team@leanstack.com or use the chat widget in the bottom-right corner of your screen.

"Life's Too Short to Build Something Nobody Wants"

Ash Maurya
Author, creator of Lean Canvas, and founder of LEANSTACK.

Apply for 120-Day Startup

This program is hands-on and delivered over 120 days (4 months).

GENERAL ADMISSION

Workshops Only

$3,999 /attendee

Add additional team members at a 50% team discount: $1,999/attendee

Register

What's included

  • 30-Day Bussiness Model Design Workshop
  • 45-Day Problem Discovery Workshop
  • 45-Day Demand Validation Workshop
  • 1-year Academy membership

GENERAL ADMISSION

Workshops + Weekly Coaching

$11,999 /team

For teams of 1-5 people working on the same project

Apply for 120-Day Startup

All Workshops Only features, plus

  • Weekly coaching sessions
  • Personalized coaching
  • External accountability

If you're a student, work at a qualifed non-profit, or a startup (with under 10 employees, less than $1 million in annual recurring revenue, and less than $2 million in funding), you qualify for discounted pricing.

STARTUP, NON-PROFIT, OR STUDENT

Workshops Only

$2,999 /attendee

Add additional team members at a 50% team discount: $1,499/attendee

Register

What's included

  • 30-Day Bussiness Model Design Workshop
  • 45-Day Problem Discovery Workshop
  • 45-Day Demand Validation Workshop
  • 1-year Academy membership

STARTUP, NON-PROFIT, OR STUDENT

Workshops + Weekly Coaching

$7,499 /team

For teams of 1-5 people working on the same project

Apply for 120-Day Startup

All Workshops Only features, plus

  • Weekly coaching sessions
  • Personalized coaching
  • External accountability
INCLUDES 1 YEAR ACADEMY MEMBERSHIP ($1,188 value)
  • Full suite of LEANSTACK business model validation tools
  • Self-guided courses (Continuous Innovation Series)
  • Access to discussion forums, community, and events

We offer 120-Day Startup twice a year: spring and winter.
The W2022 cohort runs from August 1st - December 12th, 2022.
The S2023 cohort runs from January 16th - June 5th, 2023.
You can choose to take the entire program back-to-back or spread it out over a year.