30-Day BMD is a cohort-based workshop designed by Ash Maurya (author and creator of the Lean Canvas) for aspiring entrepreneurs, innovators and product managers at the early stages (ideation) of a new product.
"If you don't know where you are going, any road will get you there."
Investors today don’t fund solutions that work; they fund business models that work. Being able to communicate your idea clearly and concisely to your key stakeholders is critically important in order to gain their buy-in. Pitching is a key skill all entrepreneurs need to learn. You don't just pitch for investment. You pitch to acquire customers, co-founders, and advisors.
The good news is that, much like building a product, you can take a systematic approach to building out your business model. It starts with laying out a solid business model design blueprint.
A business model design blueprint helps you deconstruct your idea into a set of key assumptions (captured on a 1-page Lean Canvas), from where you prioritize your riskiest assumptions and formulate a stage-based validation strategy for bringing your idea to life.
This workshop shows you how.
"Before this program, I had goals set, but, I didn't have a clear understanding of how or when I needed to achieve those goals."
30-Day BMD teaches you how to
"This program not only changed my approach to building my startup, but it made sure I was focusing on loving the problem and not the product, and constantly reminding myself that the product is the whole business model and not just the MVP itself."
In 30-Day BMD, you learn by doing. The program is delivered over four online workshops (2 hours each) run weekly over 30 days. These workshops teach you the latest techniques for designing a bullet-proof business model.
In between workshop sessions, you'll get to apply everything you learn using a battle-tested curriculum and online business modeling tools. At the end of the program, a LEANSTACK certified coach will review your business model with you and share feedback in a private coaching session.
WEEK 1: CONTINUOUS INNOVATION FRAMEWORK
What separates successful entrepreneurs isn't differing skillsets, but differing mindsets. In this workshop, you'll learn the key mindsets and strategies for building the next generation of products that matter.
WEEK 2: STRESS TEST YOUR IDEA FOR DESIRABILTIY
As entrepreneurs, we are charged with building better products, but what does better even mean? This is the million (or billion) dollar question that we'll cover in this workshop.
WEEK 3: STRESS TEST YOUR IDEA FOR VIABILITY
Too many entrepreneurs rush outside the building with a product only to find out months later that they are chasing too small an idea. In this workshop you'll learn how to test whether your idea is worth pursing in 5 minutes versus 5 months.
WEEK 4: STRESS TEST YOUR IDEA FOR FEASIBILITY
In this workshop, you'll learn how to formulate a stage-based product launch and validation strategy using battle-tested recipes.
PRIVATE COACHING SESSION: BUSINESS MODEL DIAGNOSTIC
At the end of the program, you'll get live feedback from a LEANSTACK certified coach on your business model, validation strategy, and immediate next steps for moving your idea forward.
This program is hands-on and delivered over 30 days.
$1,499/attendee
Add additional team members at a 50% team discount: $749/attendee
Most large companies will reimburse you (ask your manager or HR team).
If you're a student, work at a qualifed non-profit, or a startup
(with under 10 employees, less than $1 million in annual recurring revenue, and less than $2 million
in funding), you qualify for discounted pricing.
$999/attendee
Add additional team members at a 50% team discount: $499/attendee
If you're planning on taking more than two workshops from our validation series, you'll save over 30% with the 120-Day Startup bundle.
120-Day Startup is a product launch fast-track that combines the first three workshops in our continous innovation roadmap:
We offer this program twice a year -- in the spring and winter. You can choose to take all three workshops back-to-back or space them over the year.
The bundled workshops alone pay for the price of membership. In addition, you'll get 1 year access to an Academy membership which unlocks all our stage-based playbooks, business model validation tools, community, and coaching resources.
Learn more about 120-Day StartupDue to the high-touch nature of this program, we only accept a limited number of participants into each cohort. As a result, we have a no refunds policy once the program starts.
We understand that circumstances change and if you find that you need to defer your participation to a later cohort, we can move you one-time to the next available cohort.
For the same reason that we attend schools and universities, or elite athletes hire coaches -- for experience, advice, and external accountability.
That's what makes this program different from traditional courses. In addition, we are constantly evolving and refining our framework. You'll learn a completely revised problem discovery process with updated interview scripts and offer testing techiques not covered in any of our books.
The coaching program is run 100% online using the LEANSTACK platform to deliver courses, tools, and livestream events. We also have coaches in (almost) every timezone region which means you can attend from anywhere.
We recommend allocating 10-15 hours a week.
We run the live workshop sessions in 3 timezones (Central US time, London time, and Sydney time). You specify your preference during registration which determines your cohort. The 1:1 coaching session will be coordinated to mutually fit. Everything else is handled asynchronously over the LEANSTACK platform.
Yes. We partner with a number of accelerators who teach our playbooks in their programs and are happy to introduce you to investors if fund-raising is part of your goal.
Just drop us an email at [email protected] or use the chat widget in the bottom-right corner of your screen.
"Life's Too Short to Build Something Nobody Wants"
This program is hands-on and delivered over 30 days.
$1,499/attendee
Add additional team members at a 50% team discount: $749/attendee
Most large companies will reimburse you (ask your manager or HR team).
If you're a student, work at a qualifed non-profit, or a startup
(with under 10 employees, less than $1 million in annual recurring revenue, and less than $2 million
in funding), you qualify for discounted pricing.
$999/attendee
Add additional team members at a 50% team discount: $499/attendee
If you're planning on taking more than two workshops from our validation series, you'll save over 30% with the 120-Day Startup bundle.
120-Day Startup is a product launch fast-track that combines the first three workshops in our continous innovation roadmap:
We offer this program twice a year -- in the spring and winter. You can choose to take all three workshops back-to-back or space them over the year.
The bundled workshops alone pay for the price of membership. In addition, you'll get 1 year access to an Academy membership which unlocks all our stage-based playbooks, business model validation tools, community, and coaching resources.
Learn more about 120-Day Startup
