30-Day Business Model Design Workshop

Stress-test Your Business Model Before Getting Outside the Building

30-Day BMD is a cohort-based workshop designed by Ash Maurya (author and creator of the Lean Canvas) for aspiring entrepreneurs, innovators and product managers at the early stages (ideation) of a new product.

"If you don't know where you are going, any road will get you there."

Lewis Carroll
Adapted from Alice in Wonderland

Your Business Model, Not Your Solution, is the Product.

Investors today don’t fund solutions that work; they fund business models that work. Being able to communicate your idea clearly and concisely to your key stakeholders is critically important in order to gain their buy-in. Pitching is a key skill all entrepreneurs need to learn. You don't just pitch for investment. You pitch to acquire customers, co-founders, and advisors.

The good news is that, much like building a product, you can take a systematic approach to building out your business model. It starts with laying out a solid business model design blueprint.

A business model design blueprint helps you deconstruct your idea into a set of key assumptions (captured on a 1-page Lean Canvas), from where you prioritize your riskiest assumptions and formulate a stage-based validation strategy for bringing your idea to life.

This workshop shows you how.

I-7.png

"Before this program, I had goals set, but, I didn't have a clear understanding of how or when I needed to achieve those goals."

Edel Lyons
Rag Revolution

What You'll Learn

30-Day BMD teaches you how to

  • Deconstruct your initial vision (or Plan A) into one or more possible business models.
  • Prioritize the riskiest assumptions to tackle first.
  • Avoid the most common pitfalls that trip early stage products.
  • Stress test your business model(s) for desirability i.e. market demand.
  • Test whether your business model represents a big-enough problem worth solving.
  • Formulate a battle-tested validation strategy for systematically launching your product.
  • Communicate your idea clearly and concisely to others (co-founders, advisors, investors) so they buy in.

Who's it for?

  • Aspiring entrepreneurs
  • Innovators and intrapreneurs
  • Product managers
  • Makers and visionaries

"This program not only changed my approach to building my startup, but it made sure I was focusing on loving the problem and not the product, and constantly reminding myself that the product is the whole business model and not just the MVP itself."

James Spalding
CEO of VOALÁ

How is 30-Day BMD Structured?

In 30-Day BMD, you learn by doing. The program is delivered over four online workshops (2 hours each) run weekly over 30 days. These workshops teach you the latest techniques for designing a bullet-proof business model.

In between workshop sessions, you'll get to apply everything you learn using a battle-tested curriculum and online business modeling tools. At the end of the program, a LEANSTACK certified coach will review your business model with you and share feedback in a private coaching session.

bmd-overview.png

WEEK 1: CONTINUOUS INNOVATION FRAMEWORK

What separates successful entrepreneurs isn't differing skillsets, but differing mindsets. In this workshop, you'll learn the key mindsets and strategies for building the next generation of products that matter.

WEEK 2: STRESS TEST YOUR IDEA FOR DESIRABILTIY

As entrepreneurs, we are charged with building better products, but what does better even mean? This is the million (or billion) dollar question that we'll cover in this workshop.

WEEK 3: STRESS TEST YOUR IDEA FOR VIABILITY

Too many entrepreneurs rush outside the building with a product only to find out months later that they are chasing too small an idea. In this workshop you'll learn how to test whether your idea is worth pursing in 5 minutes versus 5 months.

WEEK 4: STRESS TEST YOUR IDEA FOR FEASIBILITY

In this workshop, you'll learn how to formulate a stage-based product launch and validation strategy using battle-tested recipes.

PRIVATE COACHING SESSION: BUSINESS MODEL DIAGNOSTIC

At the end of the program, you'll get live feedback from a LEANSTACK certified coach on your business model, validation strategy, and immediate next steps for moving your idea forward.

30-Day BMD in a Nutshell

Delivered 100% online in multiple timezones.
Attend from anywhere.
4 weekly workshops.
2 hours each.
Learn by doing.
Design your business model.
Private coaching session with a certified coach.
Business model diagnostic.
Online tools.
Put what you learn to practice.
Community.
Discussions and private forums.

Register for 30-Day BMD

This program is hands-on and delivered over 30 days.

GENERAL ADMISSION

$1,499/attendee

Add additional team members at a 50% team discount: $749/attendee

Most large companies will reimburse you (ask your manager or HR team).

STARTUP, NON-PROFIT, OR STUDENT

If you're a student, work at a qualifed non-profit, or a startup (with under 10 employees, less than $1 million in annual recurring revenue, and less than $2 million in funding), you qualify for discounted pricing.

$999/attendee

Add additional team members at a 50% team discount: $499/attendee

SAVE EVEN MORE WITH THE 120-DAY STARTUP BUNDLE

If you're planning on taking more than two workshops from our validation series, you'll save over 30% with the 120-Day Startup bundle.

120-Day Startup is a product launch fast-track that combines the first three workshops in our continous innovation roadmap:

We offer this program twice a year -- in the spring and winter. You can choose to take all three workshops back-to-back or space them over the year.

The bundled workshops alone pay for the price of membership. In addition, you'll get 1 year access to an Academy membership which unlocks all our stage-based playbooks, business model validation tools, community, and coaching resources.

Learn more about 120-Day Startup

Upcoming workshops

30-BMD S2023

Stress-test your business model before getting outside the building
Virtual -- Remote via Zoom
Mon, Jan 16, 2023 - Mon, Feb 13, 2023
10:00AM - 12:00PM
Central Time (US & Canada)

Frequently Asked Questions

What is your refund policy?

Due to the high-touch nature of this program, we only accept a limited number of participants into each cohort. As a result, we have a no refunds policy once the program starts.

We understand that circumstances change and if you find that you need to defer your participation to a later cohort, we can move you one-time to the next available cohort.

Why should I join this program? Can't I get the same learnings from your books and free videos?

For the same reason that we attend schools and universities, or elite athletes hire coaches -- for experience, advice, and external accountability.

That's what makes this program different from traditional courses. In addition, we are constantly evolving and refining our framework. You'll learn a completely revised problem discovery process with updated interview scripts and offer testing techiques not covered in any of our books.

Is this a remote or onsite coaching program?

The coaching program is run 100% online using the LEANSTACK platform to deliver courses, tools, and livestream events. We also have coaches in (almost) every timezone region which means you can attend from anywhere.

How much time will I be required to dedicate to this program?

We recommend allocating 10-15 hours a week.

How do timezones work?

We run the live workshop sessions in 3 timezones (Central US time, London time, and Sydney time). You specify your preference during registration which determines your cohort. The 1:1 coaching session will be coordinated to mutually fit. Everything else is handled asynchronously over the LEANSTACK platform.

Can you introduce me to investors?

Yes. We partner with a number of accelerators who teach our playbooks in their programs and are happy to introduce you to investors if fund-raising is part of your goal.

I still have questions!

Just drop us an email at team@leanstack.com or use the chat widget in the bottom-right corner of your screen.

"Life's Too Short to Build Something Nobody Wants"

Ash Maurya
Author, creator of Lean Canvas, and founder of LEANSTACK.

Register for 30-Day BMD

This program is hands-on and delivered over 30 days.

GENERAL ADMISSION

$1,499/attendee

Add additional team members at a 50% team discount: $749/attendee

Most large companies will reimburse you (ask your manager or HR team).

STARTUP, NON-PROFIT, OR STUDENT

If you're a student, work at a qualifed non-profit, or a startup (with under 10 employees, less than $1 million in annual recurring revenue, and less than $2 million in funding), you qualify for discounted pricing.

$999/attendee

Add additional team members at a 50% team discount: $499/attendee

SAVE EVEN MORE WITH THE 120-DAY STARTUP BUNDLE

If you're planning on taking more than two workshops from our validation series, you'll save over 30% with the 120-Day Startup bundle.

120-Day Startup is a product launch fast-track that combines the first three workshops in our continous innovation roadmap:

We offer this program twice a year -- in the spring and winter. You can choose to take all three workshops back-to-back or space them over the year.

The bundled workshops alone pay for the price of membership. In addition, you'll get 1 year access to an Academy membership which unlocks all our stage-based playbooks, business model validation tools, community, and coaching resources.

Learn more about 120-Day Startup

Upcoming workshops

30-BMD S2023

Stress-test your business model before getting outside the building
Virtual -- Remote via Zoom
Mon, Jan 16, 2023 - Mon, Feb 13, 2023
10:00AM - 12:00PM
Central Time (US & Canada)