Become a LEANSTACK Certified Coach.

Hands-on workshops for educators, mentors, and consultants.
Get certified. Become a coach. Leverage our platform.


The way we build products has fundamentally changed, but teams are still stuck in the old way. It's your job to get them unstuck.

Most products fail not because entrepreneurs fail to build what they set out to build, but because they waste needless time, money, and effort building the wrong product. In other words, they build something nobody wants.

We call this the Innovator's Bias for their solution.

The challenge is that the Innovator's Bias is immune to lecture. So you can't simply tell people to act differently. You have to challenge their thinking and transform their current mindsets.

This is where coaching comes in.

The challenge to adoption isn’t about just the merit of the framework or motivation of the teams, but overcoming old habits and new anxieties.

The job of a coach isn’t giving entrepreneurs the right answers, but rather asking the right questions. Rather than providing overly prescriptive tactics that have a limited expiration date, a coach should instead guide the strategy with time tested principles and a toolbox of business model design patterns.

That's what we teach you how to do in this workshop.

“Lean Startup, or Business Model Design, or Design Thinking?” is the Wrong Question

In order to achieve breakthrough innovation, you shouldn’t be limiting yourself to any one of these frameworks, but rather using all three…and possibly more.

The way you do that is by thinking in terms of a framework of frameworks.


While each of the frameworks above overlap, each has a specific superpower that tends to stands out above the others. The Continuous Innovation Framework is a curated collection of the best frameworks, methodologies, and tactics for building what customers want and achieving business model results.

Practice trumps theory

Our mentor network is made up of practicing entrepreneurs, intrapreneurs, educators, and mentors that span the globe.

That means we consult with many of the top universities, accelerators, and organizations around the world. To date, we have put over 1,000 teams through this program spanning over 20 countries. This is the learning flywheel that helps us continuously evolve our battle-tested playbooks.

Playbooks are curated step-by-step guides that teach key mindsets, strategies, and tools for going from idea to scale.

But that's not what makes us different. What sets us apart is that we are first and foremost practicing entrepreneurs.

The Continuous Innovation Framework was built by entrepreneurs for entrepreneurs and it shows.

Entrepreneurship is like a martial art. You can't simply read or teach it, you have to live it. We practice what we teach and the more we coach, the more we learn and share, the better results everyone gets.

We certify a select number of Coaches each year. A LEANSTACK Certified Coach can consult with individual businesses to help them implement Continuous Innovation principles and create an innovation process that works. LEANSTACK supports these Coaches with immersive hands-on training, a license to use our framework, and a mentor network.

Are you ready to become a coach? The first step is attending a mentor training workshop.

What you'll learn?

In the Mentor Training Workshop, we go beyond the principles of the Continuous Innovation Framework and teach you tactical techniques and common patterns you can use for coaching teams. These were developed through thousands of coaching hours.

You'll learn battle-tested patterns and coaching systems for putting the Continuous Innovation Framework to practice at various stages of the innovation funnel whether at a startup accelerator, corporate innovation lab, or a university classroom.

The biggest obstacle to getting entrepreneurs to practice continuous innovation is overcoming old habits. You’ll learn how to create transformations by working from the inside out — starting with mindset shifts, then teaching skills, and finally delivering business model outcomes using our playbooks.

All our playbooks start with mindset.

Who should attend?

This workshop is designed for educators, mentors, and consultants.

- Educators who want to incorporate Running Lean and the Lean Canvas methodology into their entrepreneurship course.

- Mentors at corporate incubators and startup accelerators who want to raise the quality of entrepreneurs that enter and leave their programs.

- Consultants who want to drive greater business results for their clients in their new and/or existing products.

What you get?

  • Training and certification as a LEANSTACK Coach
    Attending a Mentor Training Workshop is the first big step towards certification. You will be recognized as a LEANSTACK coach once you have successfully completed a Mentor Training Workshop.
  • Invitation to join our Mentor Network
    The goal of the mentor network is accelerating your journey to CI mastery by providing more hands-on opportunities for continuous learning, shadow coaching, as well as partnership and business development opportunities.
    See current members.
  • License the LEANSTACK for Accelerator platform
    After the mentor training, you'll be able to license our playbooks and curriculum and roll out your own coaching program, accelerator, or workshop using our accelerator platform which is optimized for delivering cohort/classroom based experiences.
    Learn more.

Led by Ash Maurya

Ash Maurya is the author of two bestselling books Running Lean and Scaling Lean, and is also the creator of the highly popular one-page business modeling tool “Lean Canvas”.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Business Modeling, and Bootstrapping techniques.

Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

Upcoming Mentor Workshops



Virtual -- Remote via Zoom
Mon, Mar 23, 2020 - Fri, Mar 27, 2020
Central Time (US & Canada)



Virtual -- Remote via Zoom
Mon, May 04, 2020 - Fri, May 08, 2020
Central Time (US & Canada)

What Others Are Saying

Inspiring, and concrete applicable knowledge!
- Thomas Botton

I feel a deeper understanding of the principles behind the concepts.
- Stefan Sysko

I feel like I got very raw and non-fluffy concepts, which is what I came for. I've been relentlessly searching for training/ resources that truly reflect reality, and this one nailed it.
- Abdulmohsen T. Alduwaisan

Excitement, feeling more clarity as to how to approach some current projects.
- Gillian Julius

"This has been therapy". Meaning, we all start a business with a certain mindset, an outdated instruction manual that leaves us chasing our tails in a downward spiral to madness. The world needs the accumalated bucket of knowledge that is leanstack, to cut through the noise, and simplify the complex outdated "thinking" that has resulted in far to many founders hitting a wall, and to many businesses building a product that nobody actually wanted.
- Jonathan Du Toit