CI Training For entrepreneurs, innovators, and product managers.

The way we build products has fundamentally changed, but product development is still stuck in the old way.

Most products are first pitched to stakeholders, then built, then demo'ed, and sold.

This is backwards.

The top reason that new products fail is building the wrong product -- something nobody wants.

Instead of taking a build-first or investor-first approach, we show you how to use a traction-first approach to demo-sell-build i.e. sell before you build.

The challenge today isn't building more products, but uncovering the right product to build -- before running out of resources.

That's what we teach you how to do in this workshop.

"Lean Startup, or Business Model Design, or Design Thinking?"

This is the Wrong Question.

While each of these frameworks overlap, each has a specific superpower that tends to stands out above the others. In order to achieve breakthrough innovation, you shouldn’t be limiting yourself to any one of these frameworks, but rather using all three…and possibly more.

The way you do that is by thinking in terms of a framework of frameworks.

That is why we built the Continuous Innovation Framework and this is what it looks like:

While each of the frameworks above overlap, each has a specific superpower that tends to stands out above the others. The Continuous Innovation Framework is a curated collection of the best frameworks, methodologies, and tactics for building what customers want and achieving business model results.

Practice trumps theory

What sets us apart is that we are first and foremost practicing entrepreneurs -- not academics or consultants.

The Continuous Innovation Framework was built by entrepreneurs for entrepreneurs through thousands of hours of testing... and it shows.

Entrepreneurship is like a martial art. You can't simply read or teach it, you have to live it. We practice what we teach and the more we coach, the more we learn and share, the better results everyone gets.

Our playbooks are used by some of the top accelerators, companies, and universities around the world.

Are you ready to 10x your idea?

What You'll Learn

In our workshops, you learn our playbooks for building products by way of launching an actual product that you'll create from scratch.

You'll work with a small team and learn:

• How to clearly and concisely communicate an idea to others so they buy-in,
• How to test whether your idea represents a big enough problem worth pursuing, and
• How to systematically launch and validate your idea without wasting needless time, money, and effort.

Who should attend

This workshop is designed for entrepreneurs, innovators, and product managers charged with bringing new products to market under conditions of extreme uncertainty.

Upcoming Workshops

Due to the recent uncertainty around COVID-19, all our upcoming workshops are being delivered 100% online. We have run a dozen workshops this way and are still able to maintain a high level of interactivity and learning.