Coaching LEAN Workshop

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Hands-on workshops for educators, mentors, and consultants.

Continuous Innovation Process

"One of the best training I have been on in years."

Mark Channon

"I feel like I got very raw and non-fluffy concepts, this one nailed it."

Abdulmohsen T. Alduwaisan

The Way We Build Products Has Fundamentally Changed.

Most products fail not because entrepreneurs fail to build what they set out to build, but because they waste needless time, money, and effort building the wrong product. In other words, they build something nobody wants.

We call this the Innovator's Bias for their solution.

The challenge is that the Innovator's Bias is immune to lecture. So you can't simply tell people to act differently. You have to challenge their thinking and transform their current mindsets.

This is where coaches comes in.


The challenge to adoption isn't about just the merit of the framework or motivation of the teams, but overcoming old habits and new anxieties.

Coaches versus Mentors/Advisors

We see this all the time: Startups ask 10 advisors for advice and get 10 different answers.

That doesn't help them -- it creates needless chaos. This the Advisor Whiplash problem.

While there is a place for mentors, advisors, and domain experts, the earliest stage is riddled with extreme uncertainty and startups need more coaching versus advising.

The job of a coach isn’t giving entrepreneurs the right answers, but rather asking the right questions.

Rather than providing overly prescriptive tactics that have a limited expiration date, a coach should instead strong guide the strategy with time tested principles and a toolbox of business model design patterns.

That's what we teach you how to do in this workshop.

"Lean Startup, or Business Model Design, or Design Thinking?"

This is the Wrong Question. In order to achieve breakthrough innovation, you shouldn’t be limiting yourself to any one of these frameworks, but rather using all three — and possibly more.

The way you do that is by thinking in terms of a framework of frameworks.


While each of the frameworks above overlap, each has a specific superpower that tends to stands out above the others. The Continuous Innovation Framework is a curated collection of the best frameworks, methodologies, and tactics for building what customers want and achieving business model results.

Practice trumps theory

Our Coach Marketplace Network is made up of practicing entrepreneurs, intrapreneurs, educators, and mentors that span the globe.

That means we consult with many of the top universities, accelerators, and organizations around the world. To date, we have put over 1,000 teams through this program spanning over 20 countries. This is the learning flywheel that helps us continuously evolve our battle-tested playbooks.

CI Playbooks

Playbooks are curated step-by-step guides that teach key mindsets, strategies, and tools for going from idea to scale.

But that's not what makes us different. What sets us apart is that we are first and foremost practicing entrepreneurs.

The Continuous Innovation Framework was built by entrepreneurs for entrepreneurs and it shows.

Entrepreneurship is like a martial art. You can't simply read or teach it, you have to live it. We practice what we teach and the more we coach, the more we learn and share, the better results everyone gets.

A Select Group

We certify only a select number of coaches each year.

A LEANSTACK Certified Coach can consult with individual businesses to help them implement Continuous Innovation principles and create an innovation process that works. LEANSTACK supports these Coaches with immersive hands-on training, a license to use our framework, and a coach marketplace network.

Here's an overview of the coach certification process:

Are you ready to become a coach?
The first step is attending a coach training workshop...

How much does the workshop cost?

The workshop is delivered over 4 half-days and tuition is USD $2,500.
Educators (must teach at an accredited institution) and non-profits qualify for a 40% discount and pay a tuition of USD $1,500 .

Upcoming Coach Certification Workshops

Coaching Lean - Level 1 - March 2023

Level 1 certification for the Continuous Innovation Framework.
Virtual -- Remote via Zoom
Tue, Mar 28, 2023 - Fri, Mar 31, 2023
9:00AM - 12:30PM
Central Time (US & Canada)

Coaching Lean - Level 1 - April 2023

Level 1 certification for the Continuous Innovation Framework.
Virtual -- Remote via Zoom
Tue, Apr 25, 2023 - Fri, Apr 28, 2023
9:00AM - 12:30PM
Central Time (US & Canada)

What You'll Learn

In the Coach Training Workshop, we go beyond the principles of the Continuous Innovation Framework and teach you tactical techniques and common patterns you can use for coaching teams. These were developed through thousands of coaching hours.

You'll learn battle-tested patterns and coaching systems for putting the Continuous Innovation Framework to practice at various stages of the innovation funnel whether at a startup accelerator, corporate innovation lab, or a university classroom.

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The biggest obstacle to getting entrepreneurs to practice continuous innovation is overcoming old habits. You’ll learn how to create transformations by working from the inside out — starting with mindset shifts, then teaching skills, and finally delivering business model outcomes using our playbooks.

See the detailed agenda

"Even though I have read both his books, having the opportunity to interact with Ash and learn from him directly, made the 4-days totally worth it."

Shubham Choudhury
Innovation Coach

Workshop Lead

Ash Maurya

Ash Maurya

Ash Maurya is the author of two bestselling books Running Lean and Scaling Lean, and is also the creator of the highly popular one-page business modeling tool “Lean Canvas”.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Business Modeling, and Bootstrapping techniques.

"Ash has a special gift of breaking down complex issues and making them accessible and understandable to all of us."

Christian Kläs
Business Development Agency for Europe

Who It's For?

This workshop is designed for educators, mentors, and consultants who want to level up their coaching meta-skills.

  • Educators who want to incorporate Running Lean and the Lean Canvas methodology into their entrepreneurship course.
  • Mentors at corporate incubators and startup accelerators who want to raise the quality of entrepreneurs that enter and leave their programs.
  • Consultants who want to drive greater business results for their clients in their new and/or existing products.

What You Get?

    • Training and certification as a LEANSTACK Coach.
      Attending a Coach Training Workshop is the first big step towards certification. You will be recognized as a LEANSTACK coach once you have successfully completed a Coach Training Workshop. After Coach certification, you can either join our Coach Marketplace and coach teams on LEANSTACK or license our LEANSTACK Accelerator platform to build your own innovation funnel.
    • LEANSTACK Coach Marketplace.
      The Coach Marketplace connects entrepreneurs and innovators to the best Continuous Innovation coaches around the world. Ideal for Consultants.
    • LEANSTACK Accelerator Platform
      The Accelerator Platform is a white-label instance of our tools, content, and cohort management platform and enables you to roll out your own incubator, accelerator, or class. Ideal for Mentors, Educators, and Agencies.

    Frequently Asked Questions

    1. How do you deliver remote workshops?

    We deliver our remote workshops over a Zoom meeting and use the breakout rooms feature for team activities. If you haven't experienced break out rooms, it's a killer feature.

    2. How do you maintain a high level of interactivity?

    We do two things.

    • We limit participation to 20 attendees per workshop.
    • We ask everyone to connect with audio and video enabled.

    Check out some video samples from past workshops:


    3. Are there any downsides of remote vs. live?

    Sure, we won't get to shake hands... but's that's probably a good thing for the time being :)

    On the upside, because the workshop is delivered remotely, you don't need to travel or commute.

    We also record these sessions, so you'll have a replay of the workshop that you can review even after the workshop.


    The workshop is run over 4 half days of lectures, interactive Q&A, and hands-on practice.

    Day 1 - The Continuous Innovation Framework

    8:30 - 9:45a - The Continuous Innovation Framework

    Learn the mindsets, models, and playbooks for building a stage-based innovation funnel.

    9:45 - 10:00a - Break

    10:00 - 11:30a - Coaching Meta-skills

    Learn how to instill new mindsets and habits in teams.

    11:30 - 12:30p - Lean Canvas

    Capture an idea on a 1-page Lean Canvas.

    Day 2 - Idea Deconstruction

    8:30 - 9:45a - The Lean Canvas Diagnostic

    Learn how to diagnose and baseline an idea using a Lean Canvas.

    9:45 - 10:00a - Break

    10:00 - 11:30a - Desirability Stress-testing

    Learn how to stress test customer, problem, and solution assumptions.

    11:30 - 12:30p - Business Model Validation Patterns

    A pattern approach to validation.

    Day 3 - Idea Sizing

    8:30 - 9:45a - Viability Stress-testing

    Check the viability of an idea using a Fermi estimate.

    9:45 - 10:00a - Break

    10:00 - 11:30a - Feasibility Stress-testing

    Check the feasilbity of the idea using a traction roadmap.

    11:30 - 12:30p - Rollout Planning

    Create a now, next, later plan.

    Day 4 - Problem/Solution Fit

    8:30 - 9:45a - Problem Discovery

    Understand customers better than they do.

    9:45 - 10:00a- Break

    10:00 - 11:30a - Solution Design

    Design a solution for switch.

    11:30 - 12:30p - Mafia Offer Delivery

    Make them an offer they cannot refuse.

    More Praise For The Workshops

    "The Continuous Innovation Workshops helped me to better understand how to leverage the lean canvas tool and continuous innovation framework to support entrepreneurs in our community."

    Cameron Law
    Executive Director of the Carlsen Center for Innovation Entrepreneurship

    "Terrific course! Ash took so much time to answer questions thoroughly and the course had great information. I feel like I am so much more prepared to advise my student entrepreneurs. I learned so much more new information in this course such as the traction model. The traction modes is the part I have been missing when trying to advise my students."

    Ben Eng
    Marshall University and the iCenter

    "I feel a deeper understanding of the principles behind the concepts."

    Stefan Sysko

    "Excitement, feeling more clarity as to how to approach some current projects."

    Gillian Julius

    "Awesome content. I use these tools and framework in all of my classes and incubators which is on the leading edge of entrepreneurship thought."

    Marc Steren
    Professor in the Academy of Innovation and Entrepreneurship University of Maryland College Park