Coaching LEAN Workshop

Get Certified. Become a Coach. Leverage Our Platform.

Hands-on workshops for educators, mentors, and consultants.

The Way We Build Products Has Fundamentally Changed.

Most products fail not because entrepreneurs fail to build what they set out to build, but because they waste needless time, money, and effort building the wrong product. In other words, they build something nobody wants.

We call this the Innovator's Bias for their solution.

The challenge is that the Innovator's Bias is immune to lecture. So you can't simply tell people to act differently. You have to challenge their thinking and transform their current mindsets.

This is where coaches comes in.


The challenge to adoption isn't about just the merit of the framework or motivation of the teams, but overcoming old habits and new anxieties.

Coaches versus Mentors/Advisors

We see this all the time: Startups ask 10 advisors for advice and get 10 different answers.

That doesn't help them -- it creates needless chaos. This the Advisor Whiplash problem.

While there is a place for mentors, advisors, and domain experts, the earliest stage is riddled with extreme uncertainty and startups need more coaching versus advising.

The job of a coach isn’t giving entrepreneurs the right answers, but rather asking the right questions.

Rather than providing overly prescriptive tactics that have a limited expiration date, a coach should instead strong guide the strategy with time tested principles and a toolbox of business model design patterns.

That's what we teach you how to do in this workshop.

"Lean Startup, or Business Model Design, or Design Thinking?"

This is the Wrong Question. In order to achieve breakthrough innovation, you shouldn’t be limiting yourself to any one of these frameworks, but rather using all three — and possibly more.

The way you do that is by thinking in terms of a framework of frameworks.


While each of the frameworks above overlap, each has a specific superpower that tends to stands out above the others. The Continuous Innovation Framework is a curated collection of the best frameworks, methodologies, and tactics for building what customers want and achieving business model results.

Practice trumps theory

Our Coach Marketplace Network is made up of practicing entrepreneurs, intrapreneurs, educators, and mentors that span the globe.

That means we consult with many of the top universities, accelerators, and organizations around the world. To date, we have put over 1,000 teams through this program spanning over 20 countries. This is the learning flywheel that helps us continuously evolve our battle-tested playbooks.

CI Playbooks

Playbooks are curated step-by-step guides that teach key mindsets, strategies, and tools for going from idea to scale.

But that's not what makes us different. What sets us apart is that we are first and foremost practicing entrepreneurs.

The Continuous Innovation Framework was built by entrepreneurs for entrepreneurs and it shows.

Entrepreneurship is like a martial art. You can't simply read or teach it, you have to live it. We practice what we teach and the more we coach, the more we learn and share, the better results everyone gets.

A Select Group

We certify only a select number of coaches each year.

A LEANSTACK Certified Coach can consult with individual businesses to help them implement Continuous Innovation principles and create an innovation process that works. LEANSTACK supports these Coaches with immersive hands-on training, a license to use our framework, and a coach marketplace network.

Here's an overview of the coach certification process:

Are you ready to become a coach?
The first step is attending a coach training workshop...

How much does the workshop cost?

The workshop is delivered over 5 half-days and tuition is USD $2,500.
Educators (must teach at an accredited institution) and non-profits qualify for a 40% discount and pay a tuition of USD $1,500 .

Upcoming Coach Certification Workshops

Due to the recent uncertainty around COVID-19, all our upcoming workshops are being delivered 100% online. We have run a dozen workshops this way and are still able to maintain a high level of interactivity and learning.
Learn more

Coaching LEAN - May 2022

Virtual -- Remote via Zoom
Mon, May 23, 2022 - Fri, May 27, 2022
9:00AM - 12:30PM
Central Time (US & Canada)

What You'll Learn

In the Coach Training Workshop, we go beyond the principles of the Continuous Innovation Framework and teach you tactical techniques and common patterns you can use for coaching teams. These were developed through thousands of coaching hours.

You'll learn battle-tested patterns and coaching systems for putting the Continuous Innovation Framework to practice at various stages of the innovation funnel whether at a startup accelerator, corporate innovation lab, or a university classroom.

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The biggest obstacle to getting entrepreneurs to practice continuous innovation is overcoming old habits. You’ll learn how to create transformations by working from the inside out — starting with mindset shifts, then teaching skills, and finally delivering business model outcomes using our playbooks.

See the detailed agenda

Workshop Lead

Ash Maurya

Ash Maurya

Ash Maurya is the author of two bestselling books Running Lean and Scaling Lean, and is also the creator of the highly popular one-page business modeling tool “Lean Canvas”.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Business Modeling, and Bootstrapping techniques.

Who It's For?

This workshop is designed for educators, mentors, and consultants who want to level up their coaching meta-skills.

  • Educators who want to incorporate Running Lean and the Lean Canvas methodology into their entrepreneurship course.
  • Mentors at corporate incubators and startup accelerators who want to raise the quality of entrepreneurs that enter and leave their programs.
  • Consultants who want to drive greater business results for their clients in their new and/or existing products.

What You Get?

    • Training and certification as a LEANSTACK Coach.
      Attending a Coach Training Workshop is the first big step towards certification. You will be recognized as a LEANSTACK coach once you have successfully completed a Coach Training Workshop. After Coach certification, you can either join our Coach Marketplace and coach teams on LEANSTACK or license our LEANSTACK Accelerator platform to build your own innovation funnel.
    • LEANSTACK Coach Marketplace.
      The Coach Marketplace connects entrepreneurs and innovators to the best Continuous Innovation coaches around the world. Ideal for Consultants.
    • LEANSTACK Accelerator Platform
      The Accelerator Platform is a white-label instance of our tools, content, and cohort management platform and enables you to roll out your own incubator, accelerator, or class. Ideal for Mentors, Educators, and Agencies.

    Frequently Asked Questions

    1. How do you deliver remote workshops?

    We deliver our remote workshops over a Zoom meeting and use the breakout rooms feature for team activities. If you haven't experienced break out rooms, it's a killer feature.

    2. How do you maintain a high level of interactivity?

    We do two things.

    • We limit participation to 20 attendees per workshop.
    • We ask everyone to connect with audio and video enabled.

    Check out some video samples from past workshops:


    3. Are there any downsides of remote vs. live?

    Sure, we won't get to shake hands... but's that's probably a good thing for the time being :)

    On the upside, because the workshop is delivered remotely, you don't need to travel or commute.

    We also record these sessions, so you'll have a replay of the workshop that you can review even after the workshop.


    The workshop is run over 5 half days of lectures, interactive Q, and hands-on practice.

    Days 1 and 2 focus on meta-skills for coaching teams.

    Day 1

    8:30 - 9:45a - The Continuous Innovation Framework

    Learn the mindsets, models, and playbooks for building a stage-based innovation funnel.

    9:45 - 10:00a - Break

    10:00 - 11:30a - Coaching Meta-skills

    Learn how to instill new mindsets and habits in teams.

    11:30 - 12:00p - Wrap up / Q / Activities

    Day 2

    8:30 - 9:45a - Business Model Design Patterns

    Learn how to diagnose and baseline an idea using a Lean Canvas.

    9:45 - 10:00a - Break

    10:00 - 11:30a - Business Model Validation Patterns

    Learn how to identify riskiest assumptions and formulate a validation plan using a Traction Roadmap.

    11:30 - 12:00p - Wrap up / Q / Activities

    Days 3 and 5 give you an opportunity to apply your learning to a real-world project.

    Day 3 - Ideation

    8:30 - 9:45a - Deconstruct an idea

    Break up into teams and model an idea on a Lean Canvas.

    9:45 - 10:00a - Break

    10:00 - 11:30a - Test if the idea is worth pursuing

    Check the viability of the idea using a traction roadmap.

    11:30 - 12:00p - Wrap up / Q / Activities

    Day 4 - Customer/Problem Fit

    8:30 - 9:45a - The Customer Forces model

    Learn the science of how customers make decisions.

    9:45 - 10:00a- Break

    10:00 - 11:30a - Problem Discovery

    Use customer interviews to uncover top problems worth solving.

    11:30 - 12:00p - Wrap up / Q

    Day 5 - Problem/Solution Fit

    8:30 - 9:45a - Offer Testing

    Learn how to build and pitch mafia offers -- offers customers cannot refuse.

    9:45 - 10:00a - Break

    10:00 - 11:30a - The path to product/market fit

    An overview of the other playbooks - 10X Launch and 10X Growth.

    11:30 - 12:00p - Wrap up / Q

    Praise For The Workshops

    "The Continuous Innovation Workshops helped me to better understand how to leverage the lean canvas tool and continuous innovation framework to support entrepreneurs in our community."

    Cameron Law
    Executive Director of the Carlsen Center for Innovation Entrepreneurship

    "Terrific course! Ash took so much time to answer questions thoroughly and the course had great information. I feel like I am so much more prepared to advise my student entrepreneurs. I learned so much more new information in this course such as the traction model. The traction modes is the part I have been missing when trying to advise my students."

    Ben Eng
    Marshall University and the iCenter

    "I feel a deeper understanding of the principles behind the concepts."

    Stefan Sysko

    "I feel like I got very raw and non-fluffy concepts, this one nailed it."

    Abdulmohsen T. Alduwaisan

    "Excitement, feeling more clarity as to how to approach some current projects."

    Gillian Julius