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Coaching Lean Level 1 Certification

Coaching Business Model Design

Learn battle-tested recipes, techniques, and validation patterns for stress-testing early stage business models.

Coaching Lean Certification Level 1

"This workshop helped me to better understand how to leverage the lean canvas tool and continuous innovation framework to support entrepreneurs in our community."

Cameron Law
Executive Director of the Carlsen Center for Innovation Entrepreneurship

Who's It For?

This workshop is designed for educators, mentors, and consultants who want to level up their coaching meta-skills.

  • Educators who want to incorporate Running Lean and the Lean Canvas methodology into their entrepreneurship course.
  • Mentors at corporate incubators and startup accelerators who want to raise the quality of entrepreneurs that enter and leave their programs.
  • Consultants who want to drive greater business results for their clients in their new and/or existing products.

What You'll Learn

We go beyond the principles of the Continuous Innovation Framework and teach you tactical techniques and common patterns you can use for coaching teams. These were developed through thousands of coaching hours.

You'll learn battle-tested patterns and coaching systems for putting the Continuous Innovation Framework to practice at various stages of the innovation funnel whether at a startup accelerator, corporate innovation lab, or a university classroom.

Coaching BMD

The biggest obstacle to getting entrepreneurs to practice continuous innovation is overcoming old habits. You’ll learn how to create transformations by working from the inside out — starting with mindset shifts, then teaching skills, and finally delivering business model outcomes using our playbooks.

See the detailed agenda

"Even though I have read both his books, having the opportunity to interact with Ash and learn from him directly, made the 4-days totally worth it."

Shubham Choudhury
Innovation Coach

Workshop Lead

Ash Maurya

Ash Maurya

Ash Maurya is the author of two bestselling books Running Lean and Scaling Lean, and is also the creator of the highly popular one-page business modeling tool “Lean Canvas”.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Business Modeling, and Bootstrapping techniques.

"Ash has a special gift of breaking down complex issues and making them accessible and understandable to all of us."

Christian Kläs
Business Development Agency for Europe

What You Get?

    • Training and certification as a LEANSTACK Level 1 Coach.
      Attending a Coach Training Workshop is the first big step towards certification. You will be recognized as a LEANSTACK coach in our publicly searcheable directory once you have successfully completed a Coach Training Workshop.
    • Invitation to Join the LEANSTACK Coach Academy.
      After Level 1 certification, you'll be invited to join our global network of coaches where you can continue your coaching journey through regular clinics and more workshops.
    • Ability to leverage the LEANSTACK Accelerator Platform
      You'll be able to license our Accelerator Platform to roll out your own incubator, accelerator, or class/workshop/bootcamp.


    The workshop is run over 4 half days of lectures, interactive Q&A, and hands-on practice.

    Day 1 - The Coaching Lean Meta-process

    8:30 - 9:45a - The Continuous Innovation Framework

    Learn the mindsets, models, and playbooks for building a stage-based innovation funnel.

    9:45 - 10:00a - Break

    10:00 - 11:30a - Coaching Meta-skills

    Learn how to instill new mindsets and habits in teams.

    11:30 - 12:30p - Lean Canvas

    Capture an idea on a 1-page Lean Canvas.

    Day 2 - Idea Deconstruction

    8:30 - 9:45a - The Lean Canvas Diagnostic

    Learn how to diagnose and baseline an idea using a Lean Canvas.

    9:45 - 10:00a - Break

    10:00 - 11:30a - Desirability Stress-testing

    Learn how to stress test customer, problem, and solution assumptions.

    11:30 - 12:30p - Business Model Validation Patterns

    A pattern approach to validation.

    Day 3 - Idea Sizing

    8:30 - 9:45a - Viability Stress-testing

    Check the viability of an idea using a Fermi estimate.

    9:45 - 10:00a - Break

    10:00 - 11:30a - Feasibility Stress-testing

    Check the feasilbity of the idea using a traction roadmap.

    11:30 - 12:30p - Rollout Planning

    Create a now, next, later plan.

    Day 4 - Problem/Solution Fit Overview

    8:30 - 9:45a - Problem Discovery

    Understand customers better than they do.

    9:45 - 10:00a- Break

    10:00 - 11:30a - Solution Design

    Design a solution for switch.

    11:30 - 12:30p - Mafia Offer Delivery

    Make them an offer they cannot refuse.

    Upcoming Workshops

    This workshop is delivered over 4 half-days and tuition is USD $2,500.
    Educators (must teach at an accredited institution) and non-profits qualify for a 40% discount and pay a tuition of USD $1,500 .

    Coaching Lean - Level 1 - February 2024

    Level 1 certification for the Continuous Innovation Framework.
    Virtual -- Remote via Zoom
    Tue, Feb 06, 2024 - Fri, Feb 09, 2024
    9:00AM - 12:30PM
    Central Time (US & Canada)