Learn battle-tested recipes, techniques, and validation patterns for demonstrating demand (early traction) for a product before building it.
This workshop is designed for educators, mentors, and consultants who want to level up their coaching meta-skills.
You'll learn how to coach teams to take their starting business model design assumptions and systematically validate their idea for sufficient demand (aka traction) using a Mafia Offer Campaign.
A Mafia Offer campaign is designed to fit within a 90-Day cycle and you'll learn several battle-tested problem discovery, solution design, and offer delivery recipes along the way.
"This program not only changed my approach to building my startup, but it made sure I was focusing on loving the problem and not the product, and constantly reminding myself that the product is the whole business model and not just the MVP itself."
Ash Maurya is the author of two bestselling books Running Lean and Scaling Lean, and is also the creator of the highly popular one-page business modeling tool “Lean Canvas”.
Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Business Modeling, and Bootstrapping techniques.
"Ash has a special gift of breaking down complex issues and making them accessible and understandable to all of us."
This workshop is delivered over four online workshops (3.5 hours each) run weekly for 4 weeks. These workshops teach you the skills you need to acquire to deeply understand customers, identify problems worth solving, and delivering an offer.
In between workshop sessions, you'll get to apply everything through project work on an actual product.
WEEK 1: THE CUSTOMER FORCES MODEL
In this workshop you'll learn the behavioral science of how customers buy and use products. We'll build on this model in subsequent workshops.
WEEK 2: DECONSTRUCTING PROBLEM DISCOVERY
This workshop breaks down the 3 steps for running effective customer interviews.
WEEK 3: DECONSTRUCTING SOLUTION DESIGN
We'll cover how to post-process your raw interview notes into actionable insights and design a solution for switch.
WEEK 4: DECONSTRUCTING OFFER DELIVERY
You'll learn how to deliver and optimize a Mafia offer.
This workshop is delivered over 4 half-days and tuition is USD $2,500.
Educators (must teach at an accredited institution) and non-profits qualify for a 40% discount and pay a tuition of USD $1,500 .
