A design goal when creating the Lean Canvas was ensuring it was accessible to anyone in the company (not just the business folks) because good ideas can come from anywhere. We tested the Lean Canvas in hundreds of workshops and across thousands of teams to ensure that all the boxes on the canvas were intuitive and easy to understand, and that you didn’t need a business degree or a PhD to fill one out.
Lean Canvas prioritizes getting your customer-problem-solution foundation in order first -- making it ideal for early stage innovation projects and startups. It's easy to see how if your customer and problem assumptions aren't in order, everything else on your canvas falls apart. And without the solution box, the canvas becomes just another business document that engineers, designers, and product managers cringe at.
The Business Model Canvas attempts to overcome it's lack of customer-centricity by pairing it with the Value Proposition Canvas.
But then you have 2 canvases.
Lean Canvas was created by serial entreprenuer, Ash Maurya, who wanted a more practical business planning tool than a Bussiness Plan and a more actionable business modeling tool than a Business Model Canvas.
Creating just a business modeling tool or a better business model canvas was never the point. Lean Canvas is part of a bigger Continuous Innovation framework that helps you systematically uncover what customers want and build products they cannot refuse.
The Lean Canvas is the preferred choice of thousands of startups, accelerators, and large companies. It is even taught in many of the top business and engineering schools around the world.
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