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Battle-tested recipes, strategies, and how-tos for systematically achieving product/market fit.

Playbooks are curated step-by-step guides that show you how to take your idea from concept to product/market fit using The Continuous Innovation Framework. Unlike traditional courses that drown you in lots of theory, our playbooks utilize just-in-time learning so that you prioritize Right Action, Right Time. We'll show you how to get the most from these playbooks.

Who's it for?

These playbooks are for early stage entrepreneurs, innovators, and product managers seeking to level up and build the next generation of products that matter.

You're a great fit if any of these are true:

  • You're an aspiring entrepreneur or innovator in the idea stage.
  • You're working on a digital, physical, or services product.
  • You've built and launched a new product (MVP) with few or no paying customers yet.
  • You're pre-product/market fit.
  • You've been operating like Steve and are ready to level-up and transform your mindsets.

You're not a great fit if:

  • You aren't actively working on an idea. Our program is for doers.
  • You have a mature product with 20+ team members.
  • You have a working product with lots of customers getting ready to scale.
  • You're post-product/market fit.
  • Your current process is working and you aren't interested in changing anything.