Life's Too Short to Build Something Nobody Wants.

What is a Playbook?

Playbooks are curated step-by-step guides that show you how to take your idea from concept to product/market fit.

Unlike traditional courses that drown you in lots of theory, our playbooks help you focus on practicing the right actions at the right time based on the stage of your idea.

Our playbooks bundle together

1. A stage-based curriculum,
2. Integrated tools, and
3. Personalized coaching from certified mentors.

Where did these playbooks come from and who's using it?

These playbooks were created by Ash Maurya, author of 2 best-selling books and the creator of the Lean Canvas. It synthesizes learning across hundreds of workshops and bootcamps with startup and corporate teams building products spanning a broad spectrum of domains ranging banking to software.

Unlike a book that is hard to change once published, these playbooks continually evolve to reflect the latest techniques that work.

These playbooks have already been deployed across numerous enterprises, accelerators, and universities who use them as their standard innovation/accelerator curriculum.

How are these playbooks delivered?

We built LEANSTACK to serve our global audience of entrepreneurs and we've been coaching startup teams 100% virtually for almost a decade.

Our playbooks are delivered over a SaaS platform using a combination of stage-based curriculum, integrated tools, and personalized coaching. We train your entire team on the Continuous Innovation Framework and we provide step-by-step instructions for growing your specific business model.

Stage-based Curriculum

Our step-by-step guides help you focus on the right actions for taking your idea from concept to product/market fit.

Integrated Tools

Proven software tools to help you model your idea, prioritize your riskiest assumptions, and systematically test your business model.

Lean Canvas
Communicate your idea clearly and concisely to others so they can get behind it.

Traction Modeler
Test if your idea is worth pursuing before investing months of effort.

Customer Forces Canvas
Uncover big problems worth solving using carefully scripted customer interviews. Build better products.

Personalized Coaching

As part of your membership, you'll get access to hands-on workshops, bootcamps, and 1:1 coaching from certified coaches who can help steer your journey and avoid common pitfalls.

What You Learn

• Business modeling with a Lean Canvas
• Charting milestones with a Traction Roadmap
• Pitching to customers and stakeholders
• Prioritizing problems worth solving using a Customer Forces model
• Driving business model traction using a LEAN Sprint process

How to get started

1. Take our free Foundations course to get an overview of the Continuous Innovation Framework.
2. Set up a diagnostic session with one of our coaches and get feedback on your business model.
3. Enroll your team in the appropriate next playbook to grow your business model from there.