The challenge today isn’t building more products, but uncovering the better product to build — which begs the question: “What defines a better product?”
Starting with problems before solutions is key, and our Customer Forces tool helps you uncover big problems worth solving using carefully scripted customer interviews.
The Customer Forces tool helps you
Capture insights from customer interviews to understand the causal forces that drive customer behavior.
Surface key insights using cluster analysis and jobs-to-be-done based segmentation.
Use these key insights to build features your customers cannot refuse.
Being able to post-process your customer interviews not only allows you to mine your conversations for deeper insights, but it helps keep your biases in check.
Unpack your interivews using built-in annotation tags that help you mine actionable insights.
Hills and valleys in your story shape help you pinpoint opportunities for innovation.
Jump to key points in your customer interviews from your sentiment map and transcript.
The Global Story, like a movie trailer, summarizes the gist of the customer journey using key moments.
Scenes help you zoom into a particular section in the customer journey. This is often where the most impactful insights are hidden.
As a natural side-effect of annotating and tagging your interviews, we help you surface the most actionable insights that help you spot key customer clusters and problems worth solving.
Get best-in-class tools, content, and coaching resources to help you validate, launch, and grow your next big idea.
Membership includes participation for your founding team of up to 5 people working on the same project.