Customer Forces - A Problem Discovery Tool

Build Better Products

The challenge today isn’t building more products, but uncovering the better product to build — which begs the question: “What defines a better product?”

Starting with problems before solutions is key, and our Customer Forces tool helps you uncover big problems worth solving using carefully unscripted customer interviews.

The Customer Forces tool helps you

Capture insights from customer interviews to understand the causal forces that drive customer behavior.

Surface key insights using cluster analysis and jobs-to-be-done based segmentation.

Use these key insights to build features that cause a switch.

"Say no to surveys and focus groups. Conducting carefully unscripted customer interviews is the fastest way to learn."

Ash Maurya
Running Lean

Maximize learning from every customer conversation

Traditional customer development approaches ask you to conduct 50-100 customer interviews. With our approach, you start uncovering actionable insights with just 5-10 customer interviews. Here's how it works.

1. Mine your interviews for raw insights using "Transcript Analysis".

Problem Interview Transcript Analysis

2. Use "Story Builder" to encode your raw insights into job stories.

Jobs-to-be-done Story Builder

3. Surface patterns and uncover big problems worth solving with "Customer Insights".

Customer Forces Insights

Build Better Products

Book a call to learn more about how Customer Forces can help you discover big problems worth solving and unlock new spaces for innovation.