The challenge today isn’t building more products, but uncovering the better product to build — which begs the question: “What defines a better product?”
Starting with problems before solutions is key, and our Customer Forces tool helps you uncover big problems worth solving using carefully unscripted customer interviews.
The Customer Forces tool helps you
Capture insights from customer interviews to understand the causal forces that drive customer behavior.
Surface key insights using cluster analysis and jobs-to-be-done based segmentation.
Use these key insights to build features that cause a switch.
Get early access to Customer Forces with our flagship 120-Day Startup program where you'll learn how to uncover real problems worth solving and build products your customers cannot refuse.
"Say no to surveys and focus groups. Conducting carefully unscripted customer interviews is the fastest way to learn."
Traditional customer development approaches ask you to conduct 50-100 customer interviews. With our approach, you start uncovering actionable insights with just 5-10 customer interviews. Here's how it works.
Get early access to Customer Forces with our flagship 120-Day Startup program where you'll learn how to uncover real problems worth solving and build products your customers cannot refuse.
