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Lean Canvas

Deconstruct Your Business Model on a Lean Canvas

Business plans take too long to write, are seldom updated, and almost never read by others.

When you're going really fast and under conditions of extreme uncertainty, you need dynamic models, not static plans.

The Lean Canvas replaces long and boring business plans with a 1-page business model that takes 20 minutes to create and gets read.



Used by over a million people.

Foundations Series

Our free Foundations course teaches you how to use a Lean Canvas to deconstruct your idea and systematically build a business model that works.

Lean Canvas is used by over a million people that span startups, universities, and large enterprises.


What is a Lean Canvas?

Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It is adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean Startups. It replaces elaborate business plans with a single page business model.

Compared to writing a business plan which can take several weeks or months, you can outline multiple possible business models on a canvas in one afternoon.
A single page business model is much easier to share with others which means it will be read by more people and also more frequently updated.
Lean Canvas forces you to distill the essence of your product. You have 30 seconds to grab the attention of an investor over a metaphorical elevator ride, and 8 seconds to grab the attention of a customer on your landing page.
Whether you're pitching investors or giving an update to your team or board, our built-in presenter tools allow you to effectively document and communicate your progress.
"Any startup should use this tool! Invaluable. Seriously."
Matthieu Lefort
CEO Xtremgo
"Lean Canvas helped us keep our ideas succinct yet robust. It feels like we actually fleshed something out without having to write a 20 page business plan! Amazing!"
Pamela Capalad
"Lean Canvas is a brilliant tool for startups. I'm addicted!"
Julian Miller
Founder, Ontract
"Lean Canvas has been a HUGE asset for me in developing business models for my startups. As an entrepreneur, It's invaluable for me to be able to literally see my business before in a visual format and assess it."

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Includes Lean Canvas and Continuous Innovation course.