Capture Your Business Model On A Lean Canvas

Communicate Your Idea Clearly and Concisely

Make sure that others understand your idea clearly so they can get behind it.

Lean Canvas is used by over a million people that span startups, universities, and large enterprises.


What is a Lean Canvas?

Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It is adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean Startups. It replaces elaborate business plans with a single page business model.

Business plans take too long to write, are seldom updated, and almost never read by others. Documenting your plan is key, and the Lean Canvas replaces long and boring business plans with a 1-page business model that takes 20 minutes to create and gets read.

Compared to writing a business plan which can take several weeks or months, you can outline multiple possible business models on a canvas in one afternoon.
A single page business model is much easier to share with others which means it will be read by more people and also more frequently updated.
Lean Canvas forces you to distill the essence of your product. You have 30 seconds to grab the attention of an investor over a metaphorical elevator ride, and 8 seconds to grab the attention of a customer on your landing page.
Whether you're pitching investors or giving an update to your team or board, our built-in presenter tools allow you to effectively document and communicate your progress.
"Any startup should use this tool! Invaluable. Seriously."
Matthieu Lefort
CEO Xtremgo
"Lean Canvas helped us keep our ideas succinct yet robust. It feels like we actually fleshed something out without having to write a 20 page business plan! Amazing!"
Pamela Capalad
"Lean Canvas is a brilliant tool for startups. I'm addicted!"
Julian Miller
Founder, Ontract
"Lean Canvas has been a HUGE asset for me in developing business models for my startups. As an entrepreneur, It's invaluable for me to be able to literally see my business before in a visual format and assess it."

Are you ready to spend more time building versus planning your business?

Create your first Lean Canvas online and get access to how-to videos, team collaboration, and auto-versioning features.