We are living in a new world.

We are more connected to customers than ever before. This changes how customers consume, demand, and interact with products. Customers today don't want to wait for long release cycles. They want value delivered to them continuously. It's happening everywhere. And this shift fundamentally changes how products need to be built.

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Speed of learning is the new unfair advantage.

The most successful companies today, from startups to the Fortune 100s, use Continuous Innovation to systematically uncover what customers want, deliver products they cannot refuse, and grow their business models.

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The best way to find your next big idea is by systematically testing lots of ideas.