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Business Model Design

Coaching Lean - Level 1 - June 2024

Learn battle-tested recipes, techniques, and validation patterns for stress-testing early stage business models.

Coaching Lean - Level 1 - June 2024

Virtual -- Remote via Zoom
Tue, Jun 18, 2024 - Fri, Jun 21, 2024
9:00AM - 12:30PM CST
USD $2,500 - General Admission
USD $1,500 - Academic/Non-Profit
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Who's It For?

These workshops are designed for educators, mentors, and consultants who want to level up their coaching meta-skills.

  • Educators who want to incorporate Running Lean and the Lean Canvas methodology into their entrepreneurship course.
  • Mentors at corporate incubators and startup accelerators who want to raise the quality of entrepreneurs that enter and leave their programs.
  • Consultants who want to drive greater business results for their clients in their new and/or existing products.

What You'll Learn

We go beyond the principles of the Continuous Innovation Framework and teach you tactical techniques and common patterns you can use for coaching teams. These were developed through thousands of coaching hours.

You'll learn battle-tested patterns and coaching systems for putting the Continuous Innovation Framework to practice at various stages of the innovation funnel whether at a startup accelerator, corporate innovation lab, or a university classroom.

The biggest obstacle to getting entrepreneurs to practice continuous innovation is overcoming old habits. You’ll learn how to create transformations by working from the inside out — starting with mindset shifts, then teaching skills, and finally delivering business model outcomes using our playbooks.


Ash Maurya

Ash Maurya

Ash Maurya is the author of two bestselling books Running Lean and Scaling Lean, and is also the creator of the highly popular one-page business modeling tool “Lean Canvas”.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Business Modeling, and Bootstrapping techniques.

What You Get?

  • Training and certification as a LEANSTACK Level 1 Coach.
  • Attending a Coach Training Workshop is the first big step towards certification. You will be recognized as a LEANSTACK coach in our publicly searcheable directory once you have successfully completed a Coach Training Workshop.
  • Invitation to Join the LEANSTACK Coach Academy.
  • After Level 1 certification, you'll be invited to join our global network of coaches where you can continue your coaching journey through regular clinics and more workshops.
  • Ability to leverage the LEANSTACK Accelerator Platform
  • You'll be able to license our Accelerator Platform to roll out your own incubator, accelerator, or class/workshop/bootcamp.


The workshop is run over 4 half days of lectures, interactive Q&A, and hands-on practice.

Day 1: The Coaching Lean Meta-process

  • The Continuous Innovation Framework
  • Coaching Meta-skills

Day 2: Stress Testing Business Models

  • The Lean Canvas Diagnostic
  • Stress Testing Desirability

Day 3: Stress Testing Business Models

  • Stress Testing Viability and Feasibility
  • Formulating a Go-to-Market Strategy

Day 4: Validation Framework

  • The Business Model Story Pitch
  • The 90-Day Cycle Validation Framework

Frequently Asked Questions

What tools will I need?

  • Strong internet connection
  • A computer/laptop/tablet with a camera, microphone, and speaker
  • The latest version of Zoom client

Do you offer group discounts?

We offer a 10% discount for groups of 3 and 20% for groups of 5 or more participants from the same company.